Senior Marketing Manager Hematology

Regeneron; Amsterdam; Hybrid; EUR 81,000 - 136,000; Full time

Job summary

Regeneron in the Netherlands is seeking a Senior Marketing Manager for Hematology Marketing Europe to own the launch of key assets, drive brand strategy and execution across Austria, Switzerland and the Nordics.

You will lead cross-functional teams to adapt global campaigns for local markets, manage promotional budgets and collaborate with Medical Affairs to shape market strategies. This hybrid role offers a chance to impact patient outcomes through science-driven marketing.

Qualifications

• 8-10+ years of biotech or pharmaceutical brand marketing experience.
• Significant oncology/hematology launches in competitive environments.
• Experience delivering brand strategies across multiple markets and managing budgets/partners.
• European language skills are advantageous.

Responsibilities

• Lead the development and execution of hematology brand plans across Europe.
• Drive launches of hematology assets across multiple geographies.
• Analyze market dynamics and develop differentiated messaging and action plans.
• Partner with Medical Affairs and cross-functional teams for market strategies and promotions.
• Adapt global campaigns for local field and digital use with best-practice sharing.
• Collaborate with Commercial Ops, Sales and partners to implement field plans and customer engagement.

Skills

Brand marketing leadership

Hematology/oncology expertise

Multi-market launches

Budget management

Stakeholder engagement

Education

Bachelor’s in Business/Science

Job description

Build Our Future Together

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Marketing Manager Hematology Marketing Europe to join our Hematology International marketing team, supporting Austria, Switzerland and the Nordics. In this role, you will own the launch of key hematology assets, drive brand strategy and execution across multiple European markets, and collaborate with cross-functional and cross-regional stakeholders. This position offers the opportunity to contribute to a science-driven organization passionate about improving outcomes for patients worldwide.

When & Where

Location: Netherlands

Work model: Hybrid

Discover Your Role

• Lead the development and execution of hematology brand plans across Austria, Switzerland and the Nordics, aligning local priorities with global strategy.
• Drive the launch of two hematology assets across six geographies, ensuring effective execution in competitive markets.
• Analyze market dynamics, identify growth opportunities and risks, and develop differentiated messaging and action plans to support brand performance.
• Partner with Medical Affairs and cross-functional teams to develop and implement market strategies, promotional activities and stakeholder engagement plans.
• Adapt global campaigns and materials for local field and digital use while promoting consistency and best-practice sharing across markets.
• Collaborate with Commercial Operations, Sales and external partners to implement field plans, communications, cycle meetings and customer engagement initiatives.
• Manage promotional budgets, recommend investment priorities and monitor spending to support business objectives.
• Build strong partnerships, gather customer insights and maintain high standards of compliance and ethical conduct.

This Role Requires

• Bachelor’s degree in Business, Science or a related field, with 8-10+ years of biotech or pharmaceutical brand marketing experience.
• Significant oncology and/or hematology expertise, including successful launches of specialty medicines in competitive environments.
• Experience developing and delivering brand strategies across multiple markets, managing budgets, agencies and external partners.
• Experience in Multiple Myeloma, Follicular Lymphoma or Diffuse Large B-Cell Lymphoma, exposure to multiple European markets, and additional European language skills are advantageous.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

€81,375.00 - €135,625.00