Senior Director, Marketing and Communications

Rainforest Alliance; Amsterdam; On-site; EUR 90,997 - 129,995; Full time

Job summary

A leading sustainability organization is seeking a Senior Director of Marketing and Communications in Amsterdam. This role involves developing impactful brand strategies and leading a high-performing team to enhance brand awareness. The ideal candidate will have over 15 years of senior-level experience, a strong understanding of sustainability markets, and exceptional communication skills. Responsibilities include crafting strategic marketing initiatives and managing stakeholder relationships to promote sustainability effectively. This position offers a dynamic work environment focused on driving change and influence.

Qualifications

• Minimum 15 years of senior-level experience in brand and marketing leadership.
• Proven leadership in complex, multi-stakeholder environments.
• Exceptional written and verbal communication skills in English.

Responsibilities

• Develop and implement a compelling brand and communications strategy.
• Lead a high-performing global marketing and advocacy team.
• Ensure alignment with organizational goals and strategic priorities.

Skills

Brand and marketing leadership

Strategic thinking

Team leadership

Media relations

Sustainability market understanding

Education

Bachelor's degree in Marketing, Communications, Business Administration

Master's degree or MBA preferred

Job description

Senior Director, Marketing and Communications

Notes: Only candidates legally authorized to work in the Netherlands, the UK or the US will be considered.

Position Summary

The Rainforest Alliance is seeking a visionary and results‑driven Senior Director of Marketing & Communications to join our senior leadership team, reporting directly to the Chief Commercial Officer. This pivotal role will shape and implement the organization’s global brand and communications strategy, driving awareness, engagement, and influence across diverse audiences and markets.

The successful candidate will be a seasoned marketing leader with a proven track record of building impactful global brands across multiple channels. They will bring creativity, strategic acumen, and deep consumer/customer insight to elevate the Rainforest Alliance brand towards a position of strength and leadership in the sustainability space.

The ideal candidate will be entrepreneurial and action‑oriented, capable of delivering bold results with limited resources. We are looking for a doer, not just a strategist, someone who thrives in a lean environment, rolls up their sleeves, and maximizes impact without relying on large marketing budgets.

Key Objectives

• Develop and implement a compelling brand and communications strategy aligned with organizational goals
• Develop and lead a high‑performing global marketing, communications and advocacy team
• Maximize brand impact through curated strategic marketing partnerships and multi‑stakeholder engagement
• Drive integrated and highly efficient marketing and communications campaigns that amplify our mission, our products and our programs

Responsibilities

Leadership

• Work with the CCO to ensure alignment and delivery of marketing and communication outputs within the organisation’s strategic priorities
• Cultivate a culture of excellence, and accountability within the marcoms function
• Model strong, purposeful leadership as part of Senior Management Team
• Engage with the executive board to provide strategic updates and insights on brand and communications performance

Marketing & Communications Strategy

• Lead the digital, creative/editorial, and corporate affairs teams to enhance brand awareness and thought leadership in sustainability
• Design and implement multi‑channel marketing strategies to promote products, programs, and new initiatives
• Expand brand presence in established, emerging, and new markets
• Position the Rainforest Alliance as a global leader in sustainability through strategic storytelling and brand positioning
• Ensure consistent, impactful messaging across internal and external communications
• Be responsible for media relations, reputation management, and risk mitigation
• Develop and manage press, PR, and event strategies to support advocacy and influence
• Working with the Communications lead to ensure the global advocacy team focus on European and International policy and regulatory engagement is aligned with the organisational priorities
• Craft strategies to influence policy and drive systemic change in areas such as deforestation, agrochemical use, and social equity
• Deliver targeted campaigns that elevate key sustainability issues and mobilize stakeholder support
• Build, mentor, and empower a diverse, globally distributed team across digital, creative/editorial, communications, and advocacy
• Foster a collaborative, entrepreneurial, and high‑performance culture
• Drive recruitment, talent development, and performance management to build a world‑class marcoms and advocacy team

Qualifications

• Minimum 15 years of senior‑level experience in brand and marketing leadership, ideally spanning both corporate and NGO sectors
• Demonstrated success in developing and delivering brand strategies that drive measurable impact
• Deep understanding of sustainability markets; familiarity with certification systems preferred
• Proven leadership in complex, multi‑stakeholder environments across marketing, communications, sales, and advocacy
• Track record of achieving outsized results through creativity and resourcefulness, especially in budget‑constrained environments
• Strong financial acumen with experience in budget oversight and strategic planning
• Experience working in international organizations and multicultural teams
• Exceptional written and verbal communication skills in English; adept at engaging executive audiences
• Collaborative leadership style with a commitment to diversity, equity, and inclusion
• Ability to influence and build trust with internal and external stakeholders
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree or MBA preferred
• Passion for sustainability and alignment with the Rainforest Alliance’s mission and values

Salary

For USA based candidates only:

• National Salary range (Excluding NY and DC) - $106,322 - $151,887
• New York Salary Range - $115,796 - $165,4225
• Washington DC Salary Range - $113,764 - $162,519

If you have any questions about the job vacancy, please contact the HR department: [e-mail]

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.