Senior Direct Merchandiser – Western Europe (Omni-Channel)

Converse; Hilversum; On-site; EUR 65,000 - 90,000; Full time

Job summary

Converse is seeking a consumer-obsessed merchant to lead the Western Europe Direct assortment strategy across physical stores and digital platforms. You will leverage sell-through, margin and consumer insights to optimize product stories and profitability in a fast-paced omni-channel environment.

This role collaborates with Merchandising, Planning, Allocation, Marketing, Retail and Digital teams, traveling up to 15% for seasonal milestones, marketplace visits and reviews.

Qualifications

• Experiential merchandising, buying, planning, or e-commerce background.
• Omni-channel experience with strong analytical skills.
• Ability to influence across functions and manage competing priorities.

Responsibilities

• Execute the WE Direct merchandising strategy for seasonal assortments and in-season management across stores and digital channels.
• Build and manage Western Europe Direct assortments balancing brand priorities, demand, and inventory health.
• Oversee seasonal buy execution with planning and allocation, including quantities and forecasts.
• Analyze weekly performance (revenue, margin, traffic, conversions, AOV, sell-through, weeks of supply) and turn insights into action.
• Collaborate with Marketing, Retail and Digital partners on product stories and launch plans.

Skills

Merchandising

Buying

Planning

Retail

E-commerce

Omni-channel

Analytics

Cross-functional

Travel

Communication

Job description

Converse is seeking a consumer-obsessed merchant to lead the Western Europe Direct assortment strategy across physical stores and digital platforms. You will leverage sell-through, margin and consumer insights to optimize product stories and profitability in a fast-paced omni-channel environment.

This role collaborates with Merchandising, Planning, Allocation, Marketing, Retail and Digital teams, traveling up to 15% for seasonal milestones, marketplace visits and reviews.