(Senior) CRM Manager (gn) - Netherlands

The Quality Group; Netherlands; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

Employee discounts

Workation

Job summary

The Quality Group in the Netherlands seeks a Senior CRM Manager to own CRM and lifecycle strategy for the Dutch market, focusing on second purchase, retention, and CLV. You will lead automated journeys across welcome, post-purchase, replenishment, reactivation, and win-back.

You will partner with the NL Country Manager and Promotion Planning to activate launches and promotions, while driving retention metrics and GDPR-compliant data practices. Fluent Dutch and English are required.

Qualifications

• 4+ years of experience in CRM, lifecycle, or email marketing, ideally within DTC or eCommerce.

Responsibilities

• Define and execute the CRM & lifecycle strategy for the Dutch market and own its performance.
• Build and optimize automated customer journeys across welcome, post-purchase, replenishment, reactivation, and win-back.
• Plan and execute localized CRM campaigns with segmentation and personalization.
• Partner with the NL Country Manager and Promotion Planning to activate launches, promotions, restocks, and commercial moments.
• Own CRM performance across revenue, conversion, repeat purchase rate, and CLV, translating insights into a roadmap.
• Drive continuous experimentation and A/B testing to identify scaling retention levers.
• Collaborate with Performance Marketing and Influencer teams to integrate CRM into the market strategy.
• Ensure all CRM activities follow GDPR and data privacy requirements.

Skills

CRM

Klaviyo

Retention/CLV optimization

Dutch market knowledge

Analytical mindset

Job description

More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering50%+ YoY growthand serving more than2 million active DTC customers. We are on a clear trajectory to become a€1Bn brand by 2027, and the Netherlands is one of our most exciting international growth markets.

With strong customer acquisition already in place, our next priority is clear:turning first-time buyers into loyal, high-LTV customers.We are looking for aSenior CRM Manager Netherlandsto take ownership of CRM as a powerful retention and growth engine for the Dutch market.

As (Senior) CRM Manager (gn) - Netherlands , you will own and develop our CRM and lifecycle strategy, with a clear focus onsecond purchase, retention, and customer lifetime value.

Your Mission

• You define and execute theCRM & lifecycle strategyfor the Dutch market and take end-to-end ownership of its performance.
• You build and optimizeautomated customer journeysacross welcome, post-purchase, replenishment, reactivation, and win-back.
• You plan and executelocalized CRM campaignsand continuously advance segmentation and personalization.
• You partner closely with theNL Country Manager and Promotion Planningto activate launches, promotions, restocks, and key commercial moments.
• You own CRM performance acrossrevenue, conversion, repeat purchase rate, and CLVand translate insights into a clear optimization roadmap.
• You drivecontinuous experimentation and A/B testingto identify and scale the most effective retention levers.
• You collaborate withPerformance Marketing and Influencer teamsto ensure CRM is fully integrated into the wider market strategy.
• You ensure all CRM activities followGDPR and data privacy requirements.

Your Qualifications

• You bring4+ years of experiencein CRM, lifecycle, or email marketing, ideally within DTC or eCommerce.
• You have strong hands-on expertise withKlaviyo or similar CRM platforms, including automation, segmentation, personalization, testing, and deliverability.
• You have a proven track record of driving measurable improvements inretention, repeat purchase, and customer lifetime value.
• You have a strong understanding of theDutch consumer market, including local shopping behavior and communication style.
• You combine astrong analytical and commercial mindsetwith the ability to turn customer data into concrete actions.
• You bring ahigh level of ownershipand are comfortable driving initiatives independently from strategy through execution.
• You have a solid understanding ofGDPR and data privacy best practices.
• You arefluent in Dutch and English; German is a plus.

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brandsESNandMore Nutritionsince 2021.

ESNhas been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017,More Nutritionfocuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!