Senior Content Lead

Dyflexis; Den Haag; On-site; EUR 66,000 - 79,000; Full time

Benefits offered by this job

Personal development budget

25 vacation days

In-house chef lunch

Company parties and trips

ARJ Training boxing gym membership

Pension plan

8% holiday allowance

Vacation days buy/sell

Travel allowance

WFH compensation

Friday chair massages

Job summary

Dyflexis is seeking a seasoned Content Marketer to own multi-language content strategy across Dutch, German, and international markets. You will guide the production pipeline, ensure high-quality English content across the website and product app, and mentor the team on tone and brand voice.

In this role you’ll work with tools like HubSpot, Framer, SEMrush, Monday, and Salesforce, contributing to campaigns, landing pages, and nurture emails while maintaining editorial standards.

Qualifications

• 5-7 years in content marketing, preferably B2B SaaS/HR tech.
• Strong writing and editing with no AI substitute.
• Turn complex topics into engaging on-brand content that converts.
• Experience owning a content calendar or production pipeline.

Responsibilities

• Manage content production pipeline and calendar across the content team, with multi-language content (Dutch, German, international markets).
• Contribute English content for international market and sales enablement: campaigns, landing pages, social, nurturing emails.
• Own editorial across website and product app for English content; ensure quality and consistency.
• Conduct editorial and proofreading for Dutch and German markets to raise standards.
• Brief content specialists on topics for transcreation, ensuring consistency across languages.
• Own CMS: structure, publishing workflows, template governance, collaborate with designers.
• Coordinate on keywords and topics, mentor on tone, transcreation quality, and brand voice.

Skills

English & Dutch

Content marketing

Editing

Strategic thinking

Tools

HubSpot

Framer

SEMrush

Monday

Salesforce

Job description

At Dyflexis, we help millions of employees worldwide with our workforce management software. From the bakery around the corner to international hotel and retail chains. The software is powerful, customer questions are diverse, and no two days are the same. You'll get to know the product inside out and contribute to something that's growing rapidly in more than 20 countries.

How do we do it? We work in a fast-paced environment with short communication lines. There are no unnecessary meetings and no politics. Our Focus? Ownership, clear communication, and getting things done together. We move quickly, learn by doing, and continuously improve how we support our customers. Right now, that means giving our lead generation funnel a steady stream of top and mid-funnel content, and we're looking for someone who can own that from strategy through to the words on the page.

This is what you'll do

• Manage the content production pipeline and calendar across the whole content team, featuring multi-language content across Dutch, German, and international markets.
• Contribute full funnel English content for the international market as well as sales enablement pieces, and lead generation support: campaign ads, landing pages, social media, and nurturing emails.
• Take editorial ownership of English content across the website and product app environments to ensure quality and consistency.
• Conduct the editorial and proofreading processes across Dutch and German markets to raise the written standard of the team.
• Brief content specialists on upcoming topics, research, and key points for transcreation in accordance with the content strategy, to ensure consistency across all languages.
• Own the CMS: structure, publishing workflows, template governance, and close collaboration with the designers for pairing copy with visual assets.
• Coordinate with the team on keywords and topic opportunities, and mentor the content specialists on tone, transcreation quality, and brand voice.

This is what you'll need

• Fluent in both English and Dutch, bonus points for an additional European language (DE/ES/FR)
• 5-7 years of experience in content marketing, ideally in B2B SaaS, HR tech, or another complex, operational industry.
• Strong writing and editing skills. Writing without AI assistance is essential, AI is used within our workflow but not as a substitute for high-quality natural language.
• A critical thinker who can turn complex, technical topics into fun and engaging content that’s both on brand and converts.
• Experience owning a content calendar or production pipeline.
• Experience in website migrations and information architecture is a plus.
• Comfortable working in HubSpot, Framer, SEO tools like SEMrush, Monday, and Salesforce, or confident in picking them up fast.

What you'll get

At Dyflexis, you'll be part of an ambitious, energetic, and customer-focused team. We offer:

• Fixed salary up to €6,500 gross per month based on a 40-hour week (experience based).
• Personal development budget to level up your skills.
• 25 vacation days plus your birthday off in exchange for cake.
• An in-house chef surprising you daily with fresh lunch.
• The best parties, drinks and trips (Winter sports, Ibiza and more).
• Membership at ARJ Training boxing gym (home of champion Tarik and Levi Rigters).
• Solid pension plan and 8% holiday allowance.
• Buy or sell vacation days, you decide.
• Travel allowance and WFH compensation.
• Friday chair massages to kick off your weekend.