Senior Business & Market Intelligence Analyst

Creative Technology UK; Hilversum; On-site; EUR 85,000 - 115,000; Full time

Benefits offered by this job

Salary based on role and experience

Hybrid work environment

25 days annual leave

Travel allowance or NS pass

Pension scheme with employer/employee 

EUR 300 gym contribution

Job summary

NEP Group Inc. is seeking a Senior Business & Market Intelligence Analyst for Europe, located in Hilversum with hybrid work and occasional travel. You will synthesize market formats, audience data and CRM information to guide strategy and growth across clients and markets.

You will connect data sources, build dashboards and present insights to senior leaders, supporting account planning, bids and investments in a dynamic broadcast environment.

Qualifications

• Around five years’ experience in business intelligence, market research, commercial analysis or strategy, ideally in television, media production, broadcasting, streaming or content distribution.
• Strong understanding of television commissioning and production lifecycle; ability to interpret audience and streaming data.
• Advanced Power BI or Tableau and Excel skills; practical SQL and data-modelling experience.
• Experience working with CRM, finance and project data (e.g., Dynamics 365 or Salesforce).

Responsibilities

• Build a European overview of unscripted formats from development to broadcast, tracking IP, adaptations and stakeholders.
• Analyse programme performance and trends using audience, demographic, scheduling, channel and streaming data.
• Connect CRM pipeline with project, revenue, margin, and utilisation data to understand activity across clients and markets.
• Turn data and market knowledge into clear recommendations for growth, cross-sell opportunities and market entry.

Skills

Business intelligence

Market research

Commercial analysis

Strategy

Power BI

Tableau

Excel

SQL

Data modelling

CRM systems

Dynamics 365

Salesforce

Data-driven recommendations

Tools

CRM systems

Power BI

Tableau

Excel

SQL

Data modelling

Job description

Career Opportunities with NEP Group Inc.

A great place to work.

Current job opportunities are posted here as they become available.

SeniorBusiness& Market IntelligenceAnalyst

Senior Business & Market Intelligence Analyst – European Unscripted

Location: Hilversum, the Netherlands, with hybrid working and occasional travel within Europe
Scope: Europe
Reporting to: CEO
Key partners: Country Managing Directors, Sales, Finance, Operations, CRM and Data teams, and Marketing

About the role

NEP is building its intelligence capability for unscripted television and entertainment across Europe. As Senior Business & Market Intelligence Analyst, you will connect market insight on formats, commissioning and audiences with NEP’s data on clients, opportunities, projects and financial performance. Your analysis will help leaders identify growth opportunities, strengthen account planning and make informed commercial decisions.

Your impact will come from the decisions and opportunities your insight helps shape.

What will you do as Senior Business & Market Intelligence Analyst?

Market and format intelligence

• Build a European overview of unscripted formats, from development and commissioning through broadcast, renewal or cancellation. Track original IP, local adaptations, commissioners, platforms, format owners, distributors and production companies.
• Analyse programme performance and trends across genres, using audience, demographic, scheduling, channel and streaming data.
• Assess which formats are likely to travel and where upcoming productions may fit NEP’s studios, multicamera, remote production, post-production, media management and distribution services.

Commercial insight and strategy

• Connect CRM pipeline information with project, revenue, margin, booking and utilisation data to understand NEP’s activity across clients, markets and service lines.
• Identify opportunities to grow client relationships, cross-sell services and enter new markets, as well as clients that may be at risk. Maintain a prioritised European target-account and opportunity list.
• Support account planning, bids, tenders, client meetings and investment decisions with relevant analysis, client information and recommended next steps.

Reporting and data governance

• Deliver weekly opportunity alerts, monthly dashboards and a quarterly European Unscripted Growth Review. Provide market insight for annual strategy, budgeting and forecasting.
• Turn analysis into recommendations on sales priorities, capacity, facilities, technology investment and market entry. Track opportunities through the pipeline to wins, revenue and margin.
• Own the definitions and data standards for formats, clients, markets and NEP service lines. Help maintain and develop a reliable database connecting external market data with NEP’s internal information, and work with colleagues to improve data quality and automate reporting.
• Maintain reliable data sources and ensure external data and personal information are handled in line with subscription terms and NEP’s privacy requirements.

What you bring

• Around five years’ experience in business intelligence, market research, commercial analysis or strategy, ideally in television, media production, broadcasting, streaming or content distribution.
• A strong understanding of the television commissioning and production lifecycle, and the ability to interpret audience and streaming data with its limitations in mind.
• Advanced Power BI or Tableau and Excel skills, plus practical SQL and data-modelling experience.
• Experience working with CRM, finance and project data, for example in Dynamics 365 or Salesforce.
• Strong commercial judgement and the ability to turn data and market knowledge into clear recommendations, considering revenue, margin, pipeline, win rate and capacity.
• A curious, structured and collaborative approach. You communicate clearly, are comfortable challenging assumptions and can work with senior stakeholders across Europe.
• Excellent written and spoken English. Dutch or another European language is an advantage.

What success looks like

• Teams use and trust your dashboards, and priority clients, formats and opportunities are covered by reliable data.
• Your analysis leads to owned commercial actions and demonstrably informs pipeline, forecasts and decisions, including decisions about paid intelligence subscriptions.

What you are looking for in your new job:

• A challenging and varied role in an international broadcast environment;
• Room for your own ideas and personal development;
• An inspiring working environment where no two days are the same and where you contribute, directly or indirectly, to exciting productions at locations most people do not get to visit;
• Events that bring everyone together, such as a summer barbecue, monthly themed drinks, a Family & Friends Day, a Sinterklaas celebration, an end-of-year party and sporting activities such as the Media Football Tournament and Mud Masters.

What else we offer:

• A contract for 40 hours per week;
• A salary based on your role and experience;
• 25 days of annual leave based on full-time employment;
• Travel allowance or an NS public transport season ticket;
• Pension scheme with shared contributions;
• Contribution of €300 per calendar year towards your gym membership and an attractive bicycle scheme.

NEP Europe – We bring content to life!

At NEP, we work behind the scenes of major live events and television productions. With innovative and creative solutions, we manage the entire process, from recording to worldwide distribution. You may know our work from productions such as Eredivisie, Formula 1, The Voice, Eurovision, Lowlands, The Floor, Eva and Lubach.

You and our team

At NEP, everything starts with people who are passionate about media. Our teams bring together driven and creative professionals working in sport, music, entertainment and live television. You will have plenty of opportunity to learn, grow and work with the latest technology. Whether you are excited by Formula 1, festivals or live talk shows, you will be right in the middle of the media world, helping to bring content to life.

As a global organisation, we are at our core a people business. We are building a diverse and inclusive workplace where everyone can be themselves and is treated with respect. Diversity and inclusion are not an afterthought for us; they are the foundation for innovation and success.