Senior Brand Marketing Manager, Mako EMEA

Stryker; Netherlands; Remote; EUR 83,000 - 154,000; Full time

Job summary

Stryker's Mako EMEA team seeks an experienced Senior Brand Marketing Manager to define and execute the regional brand strategy that drives adoption and portfolio growth across Europe. You will collaborate with Global Marketing, Product Management, and Sales Leadership to keep Mako at the center of growth in Joint Replacement.

In this leadership role, you will develop scalable marketing assets, lead pan-EMEA campaigns, mentor team members, and influence senior stakeholders within a complex matrix

Qualifications

• Bachelor's degree; MBA preferred.
• 10+ years of professional experience.
• Significant experience in medical devices.
• Strong background in Capital Equipment and/or Robotics marketing.
• Previous people leadership experience.
• Excellent stakeholder management and influencing skills.
• Strong commercial acumen and strategic thinking.
• Experience working in complex international matrix organisations.
• Fluent English communication skills.

Responsibilities

• Define and execute the regional brand strategy for Mako EMEA.
• Lead pan-EMEA campaigns and customer engagement initiatives.
• Collaborate with Global Marketing, Product Management, and Sales Leadership.
• Mentor Brand Marketing team members.
• Influence senior stakeholders across units.
• Integrate Mako into annual marketing plans across Knee and Hip portfolios.
• Support product launches and lifecycle management.
• Analyse market performance to identify growth opportunities.

Skills

Marketing leadership

Experience in medical devices

Capital equipment

Robotics marketing

International matrix organisations

Stakeholder management

Fluent English

Education

Bachelor's degree

MBA preferred

Job description

Location: Amsterdam, Netherlands

Why join us?

At Stryker, Mako Robotics is transforming orthopaedic surgery through technology, data and innovation. As we continue to accelerate robotic adoption across EMEA, we are looking for an experienced marketing leader to shape the future of one of our fastest-growing strategic platforms.

This is a highly visible leadership opportunity for someone who thrives in complex international environments and enjoys bringing people together around a shared commercial vision.

Joint Replacement: Joint replacement | Stryker (https://www.stryker.com/us/en/portfolios/orthopaedics/joint-replacement.html)

What you'll do

As Senior Brand Marketing Manager, Mako EMEA, you will be responsible for defining and executing the regional brand strategy that drives adoption, customer engagement and long-term portfolio growth.

Working across Europe and in close partnership with Global Marketing, Product Management, Sales Leadership and local marketing teams, you will ensure Mako remains at the centre of our Joint Replacement growth strategy.

You will:

• Develop and execute the long-term EMEA Mako brand strategy

• Integrate Mako into annual marketing plans across the Knee and Hip portfolios

• Lead pan-EMEA marketing campaigns and customer engagement initiatives

• Partner with US upstream and downstream marketing teams to align global and regional priorities

• Build strong relationships with local marketing teams, commercial leaders and key opinion leaders

• Develop scalable marketing assets and programmes that can be localised across Europe

• Support product lifecycle management, launches and portfolio growth initiatives

• Analyse market performance and identify opportunities to accelerate growth

• Mentor and develop Brand Marketing team members

• Influence senior stakeholders across multiple business units within a complex matrix organisation

Who we're looking for

You are an experienced marketing leader with the credibility to influence senior stakeholders across functions, countries and business units.

You bring:

• Bachelor's degree (MBA preferred)

• 10+ years of professional experience

• Significant experience within medical devices

• Strong background in Capital Equipment and/or Robotics marketing or commercial roles

• Previous people leadership experience

• Excellent stakeholder management and influencing skills

• Strong commercial acumen and strategic thinking

• Experience working successfully in complex international matrix organisations

• Fluent English communication skills

Why this role?

This is more than a marketing leadership position.

You’ll play a central role in shaping the future of robotic surgery across EMEA, influencing commercial strategy, partnering with global teams, and helping drive the continued growth of one of Stryker's most important strategic platforms.

Netherlands Pay Ranges:

• Netherlands : €83.100 - €154.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker's comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.