Senior Brand Marketing Manager, Mako EMEA

Stryker; Amsterdam; On-site; EUR 83,000 - 154,000; Full time

Job summary

Stryker's Mako Robotics division in Amsterdam is seeking a Senior Brand Marketing Manager, Mako EMEA, to shape the regional brand strategy and drive adoption across Europe.

You will collaborate with Global Marketing, Product Management and Sales, leading cross-country campaigns, developing scalable assets, and mentoring the Brand Marketing team to accelerate portfolio growth in a complex international market.

Qualifications

• Bachelor’s degree (MBA preferred)
• 10+ years of professional experience
• Significant experience within medical devices
• Strong background in Capital Equipment and/or Robotics marketing or commercial roles
• Previous people leadership experience
• Excellent stakeholder management and influencing skills
• Strong commercial acumen and strategic thinking
• Experience working successfully in complex international matrix organisations
• Fluent English communication skills

Responsibilities

• Define and execute the regional brand strategy that drives adoption and growth
• Coordinate across Europe with Global Marketing, Product Management, and Sales
• Lead pan-EMEA marketing campaigns and customer engagement initiatives
• Align global and regional priorities with US upstream and downstream teams
• Build relationships with local marketing teams and commercial leaders
• Develop scalable marketing assets and programmes for Europe
• Support product lifecycle management and launches
• Analyze market performance and identify growth opportunities
• Mentor and develop Brand Marketing team members
• Influence senior stakeholders across a complex matrix organisation

Skills

Marketing leadership

Stakeholder management

Brand strategy

Cross-functional collaboration

Campaign management

Market analysis

Team mentorship

Medical devices knowledge

Capital equipment/Robotics marketing

English fluency

Education

Bachelor’s degree

MBA preferred

Job description

Why join us?

At Stryker, Mako Robotics is transforming orthopaedic surgery through technology, data and innovation. As we continue to accelerate robotic adoption across EMEA, we are looking for an experienced marketing leader to shape the future of one of our fastest-growing strategic platforms.

Location:

Amsterdam, Netherlands

Why join us?

At Stryker, Mako Robotics is transforming orthopaedic surgery through technology, data and innovation. As we continue to accelerate robotic adoption across EMEA, we are looking for an experienced marketing leader to shape the future of one of our fastest-growing strategic platforms.

This is a highly visible leadership opportunity for someone who thrives in complex international environments and enjoys bringing people together around a shared commercial vision.

Joint Replacement:

Joint replacement | Stryker

What You’ll Do

As Senior Brand Marketing Manager, Mako EMEA, you will be responsible for defining and executing the regional brand strategy that drives adoption, customer engagement and long-term portfolio growth.

Working across Europe and in close partnership with Global Marketing, Product Management, Sales Leadership and local marketing teams, you will ensure Mako remains at the centre of our Joint Replacement growth strategy.

You will:

• Develop and execute the long-term EMEA Mako brand strategy
• Integrate Mako into annual marketing plans across the Knee and Hip portfolios
• Lead pan-EMEA marketing campaigns and customer engagement initiatives
• Partner with US upstream and downstream marketing teams to align global and regional priorities
• Build strong relationships with local marketing teams, commercial leaders and key opinion leaders
• Develop scalable marketing assets and programmes that can be localised across Europe
• Support product lifecycle management, launches and portfolio growth initiatives
• Analyse market performance and identify opportunities to accelerate growth
• Mentor and develop Brand Marketing team members
• Influence senior stakeholders across multiple business units within a complex matrix organisation

Who We’re Looking For

You are an experienced marketing leader with the credibility to influence senior stakeholders across functions, countries and business units.

You bring:

• Bachelor’s degree (MBA preferred)
• 10+ years of professional experience
• Significant experience within medical devices
• Strong background in Capital Equipment and/or Robotics marketing or commercial roles
• Previous people leadership experience
• Excellent stakeholder management and influencing skills
• Strong commercial acumen and strategic thinking
• Experience working successfully in complex international matrix organisations
• Fluent English communication skills

Why this role?

This is more than a marketing leadership position.

You’ll play a central role in shaping the future of robotic surgery across EMEA, influencing commercial strategy, partnering with global teams, and helping drive the continued growth of one of Stryker's most important strategic platforms.

Netherlands Pay Ranges:

• Netherlands: €83.100 - €154.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.