Brand Manager, EMEA | Foot & Ankle

Stryker; Rotterdam; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Hybrid work model

Competitive pay

Job summary

Stryker is seeking a Brand Manager for EMEA Foot & Ankle. Drive market share growth by shaping strategic marketing plans, campaigns and portfolio development.

You will partner with local marketing teams to execute downstream initiatives while contributing to upstream projects to meet regional customer needs. The role reports to the Marketing Director of Extremities EMEA, offering a hybrid work model across European locations.

Qualifications

• Bachelor's degree is required.
• 8+ years of work experience in international Marketing, Product/Brand Management or related fields.
• Ability to lead/manage (marketing) projects to ensure timely outcomes.
• Excellent interpersonal communications, persuasion and presentation skills in English.
• Strong strategic thinking, adaptability, analytical and problem-solving skills.
• Ability to work independently and collaborate with others.

Responsibilities

• Set annual and long-range brand/indications strategy to achieve growth, profit and market share targets.
• Create/distribute scalable assets, tools and campaigns localized for impact.
• Identify education and brand experience opportunities with Education Manager.
• Develop trust and relationships with local marketers, sales professionals and stakeholders.
• Lead the Annual Marketing Plan for EMEA and portfolio roadmap (3–5 years).

Skills

Brand management

Marketing strategy

Stakeholder management

English proficiency

Project leadership

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Job description

The Job’s Mission:

As Brand Manager, EMEA | Foot & Ankle for Stryker’s Foot & Ankle business, you will drive market share growth through the formulation and execution of effective, strategic, marketing plans. You are the EMEA brand expert who sets strategic direction and ensures execution for portfolio growth through the development of marketing campaigns and strategies, portfolio development as well as internal and external education strategies.

Our product portfolio includes innovative solutions such as Total Ankle Replacement and implants for hindfoot and forefoot surgery, designed to improve patient and hospital outcomes. As a leader in Foot & Ankle surgery, Stryker offers comprehensive solutions for individuals with chronic pain.

In this position, you will own the creation of compelling customer value propositions, maximize new product launches and enhance key customer relationships across EMEA. You will work closely with local Marketing teams in leading downstream execution while also contributing to upstream marketing initiatives to ensure development projects address EMEA customer needs appropriately.

Reporting to the Marketing Director of Extremities EMEA, this role can be based in any of our European locations: we offer great workplace flexibility with a hybrid work model. This is an exciting opportunity to join one of the world's leading medical technology organizations in our mission of making healthcare better!

• Amsterdam, 1012 RJ, NL
• Belgium, Antwerpen
• Belgium, Brussels
• Germany, Duisburg
• Italy-Roma-Rome
• Netherlands, Rotterdam
• Netherlands, Utrecht
• Spain, Madrid
• Sweden, Malmö
• United Kingdom, Newbury
• Work flexibility: Hybrid
• Employee type: Full Time
• Relocation: No

What you will do:

• In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders.
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets.
• Create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.
• Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders and key customers.
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, you will create the Annual Marketing Plan for EMEA and portfolio roadmap over a 3-5 year horizon.
• Work with country leadership to forecast demand and partner with supply chain accordingly.
• Define and execute regional product life cycle including phase-in (launch) and phase-out of products.
• Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.
• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the EMEA-wide strategies.
• Create EMEA-wide, scalable, customer engagement events such as facility tours/events/congresses, hands‑on opportunities, etc.
• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.
• Lead the commercialization planning of new product development in partnership with Portfolio teams.
• Take the lead in developing Key Opinion Leaders (KOLs) for the brand.
• Travel percentage: 40%, as this position involves customer‑facing activities and sales support in the field.

What you need:

Required:

• Bachelor’s degree is required.
• 8+ years of work experience is required, including experience in fields such as international Marketing, Product/Brand Management or related in industries such as MedTech, BioTech, etc.
• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
• Strong strategic-thinking, adaptability, analytical and problem‑solving skills.
• Ability to work independently and to also establish relationships/work in collaboration with others.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Ability to understand and work within complex interdivisional procedures and policies.
• Impeccable work ethics & integrity in managing confidential information.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

Preferred:

• Experience in Orthopaedics would be highly preferred.
• MBA is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.
• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• An attractive salary and benefits package.
• Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Quality products that improve the lives of our customers and patients.
• Ability to discover your strengths, follow your passion and own your career.

Netherlands Pay Ranges:

• Netherlands: €71.800 - €133.400 EUR Annual

Belgium Pay Ranges:

• Belgium: €83.000 - €138.200 EUR Annual

Germany Pay Ranges:

• Berlin/Duisburg/Waghäusel/field-based 40Std: €84.400 - €140.600 EUR Annual

Spain Pay Ranges:

• Spain: €59.000 - €98.300 EUR Annual

United Kingdom Pay Ranges:

• United Kingdom: £62,900 - £104,800 GBP Annual

Italy Pay Ranges:

• Italy: €58.100 - €96.800 EUR Annual

Sweden Pay Ranges:

• Sweden: kr694.000 - kr1.158.000 SEK Annual

Chez Stryker, nous pensons que la transparence aide les candidats à prendre des décisions éclairées concernant la prochaine étape de leur carrière. La rémunération constitue un élément important de ce processus et nous souhaitons expliquer clairement comment elle est déterminée. Les informations de rémunération publiées pour ce poste peuvent être présentées sous la forme d’une fourchette salariale ou d’un montant fixe, selon le poste concerné. En plus du salaire de base, ce poste peut donner droit à une rémunération variable (telle qu’une prime et/ou des commissions, le cas échéant), ainsi qu’au programme complet d’avantages sociaux de Stryker.