Senior AdTech PM - Travel Ads Growth

Booking.com; Amsterdam; On-site; EUR 120,000 - 170,000; Full time

Job summary

Booking.com is building BKNG AdTech to power faster, more scalable advertising across BKNG Ads and partners. You will own the product strategy, roadmap, and execution for integrated tools, workflows, and capabilities that make BKNG Ads more effective while balancing privacy and data governance.

The role sits at the intersection of product, engineering, data, commercial operations, privacy, and external providers, requiring a leader who can align diverse teams and drive measurable impact across

Qualifications

• Seven years in ad tech, travel media, martech, and data platforms.
• At least five years in Product Management, with roadmaps and engineering collaboration.
• Experience integrating vendors, platforms and data systems in regulated environments.
• Experience with activation, measurement, monetization, and privacy technologies.

Responsibilities

• Own vision, strategy, and roadmap for BKNG AdTech capabilities and cross‑team priorities.
• Drive discovery with stakeholders and users to inform decisions.
• Define requirements and success metrics; partner with Engineering on build-vs-buy.
• Manage cross‑functional dependencies and risks across Product, Ads Data, AdOps, Commercial, Legal and vendors.
• Validate outcomes through experiments; report progress to senior leadership.
• Lead AdTech direction across Engineering, AdOps, Commercial, Legal and others.
• Represent AdTech strategy in BKNG Ads planning and prioritisation forums.
• Partner with Engineering to enable privacy‑safe audience activation and measurement.
• Define how servers, data, and measurement work together to scale capabilities.

Skills

Ad tech

Product management

Stakeholder mgmt

Data privacy

Vendor integration

Measurement/analytics

MarTech

Job description

Booking.com is building BKNG AdTech to power faster, more scalable advertising across BKNG Ads and partners. You will own the product strategy, roadmap, and execution for integrated tools, workflows, and capabilities that make BKNG Ads more effective while balancing privacy and data governance.

The role sits at the intersection of product, engineering, data, commercial operations, privacy, and external providers, requiring a leader who can align diverse teams and drive measurable impact across