Senior Account Executive - Automation & Mobility (EMEA)
Movella
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Job summary
Xsens is seeking a Sr. Account Executive to drive profitable growth across the EMEA region for MTi-series and Sirius/Avior products. You will own the sales cycle from prospecting to closing, engage with technical and executive stakeholders, and build long-term relationships with OEMs and channel partners.
HQ in Enschede will be your home base; this role requires travel around the region (~30%). You will lead market expansion in mobile robotics, UAVs, marine robotics, and defense applications
Qualifications
- At least 10 years of proven success in technical B2B sales (sensor systems, robotics or related domains).
- Strong track record of new business development and closing complex deals.
- Experience with OEMs, value-adding integrators and channel partners.
Responsibilities
- Own the full sales cycle from prospecting to closing and exceed revenue targets.
- Build and maintain a robust pipeline through outbound prospecting and account penetration.
- Develop territory and account plans aligned with regional growth objectives.
- Forecast accurately and manage pipeline using CRM (Salesforce).
- Identify new applications and customers in mobile robotics, UAVs, marine robotics, defense.
- Lead complex, consultative sales cycles for sensor solutions and engage at executive level.
Skills
Education
Tools
Job description
Do you enjoy developing and closing technical sales opportunities for (embedded-) sensors? Do like exploring business opportunities in an innovative market landscape, selling direct and via channel partners? Are you interested in working for a fast-growing high-tech company, where pushing boundaries and fun are part of our core values? We'd love to have you!
Xsens is a leading full-stack provider of sensors, software, and analytics that enable the real-time digitization of movement of vehicles, platforms and people. Xsens serves the automation & mobility, entertainment and health & sports / humanoid robotics markets. Our innovations enable our customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Anduril, NVIDIA, Hewlett Packard, ABB Marine, Deep Trekker, Rheinmetall, Kongsberg, u-blox, SEA.AI, VideoRay, SCANIA, and further EPIC Games, 20th Century Studios, Netflix, Toyota, Siemens, and over 1000 sports organizations/research centers/universities, Xsens is creating extraordinary outcomes.
Xsens is a portfolio company of Francisco Partners, visit www.xsens.com to learn more.
As a Sr. Account Executive within Xsens’ Automation & Mobility (A&M) business line, you are responsible for driving profitable growth, market expansion, and strategic customer engagement across your assigned territory, in the first place an EMEA-subregion, for the Xsens MTi-series® and Sirius/Avior product lines.
You will act as the commercial owner of your region, combining strong business development, solution selling, and account management capabilities to expand Xsens’ footprint in key high-growth markets such as in- and outdoor mobile robotics, UAVs, marine robotics and other defense applications.
Our HQ office is located in Enschede, which will also be your ‘home base’.
- Own the full sales cycle from prospecting to closing, consistently exceeding revenue targets
- Build and maintain a robust, predictable pipeline through proactive outbound prospecting and strategic account penetration
- Develop and execute territory- and account plans, aligned with regional growth objectives
- Deliver accurate day-to-day forecasting and disciplined pipeline management using CRM (Salesforce)
- Identify and develop new applications, customers, and vertical opportunities
- Drive expansion in key segments such as mobile robotics, UAVs, Marine robotics and other Defense applications
- Actively research market trends and translate them into new business opportunities and use cases
- Lead early‑stage opportunity development and qualification
- Lead complex, consultative sales cycles for high‑performance IMU, GNSS/INS, and sensor solutions
- Understand customer applications and translate requirements to determine product fit, working closely with Field Application Engineers
- Position Xsens as a trusted advisory partner in navigation, autonomy, and motion sensing solutions
- Drive technical and executive‑level conversations with customer stakeholders
- Build and grow long‑term relationships with key customers, OEMs, and channel partners
- Develop and execute strategic account plans, including upsell, cross‑sell, and design‑in strategies
- Expand business through channel development and partner enablement
- Manage and negotiate complex deals, contracts, and pricing strategies
- Align your local sales activities mainly with Xsens’ Marketing and Customer Service departments
- Actively support demand generation campaigns and strategic initiatives in your region
- Provide structured ‘Voice of Customer’ feedback to influence product roadmap and go‑to‑market strategy
- Represent Xsens at industry events, trade shows, and customer engagements
- Build visibility and credibility in the market as a domain expert in motion sensing and navigation
- Strengthen Xsens’ positioning across target verticals
- At least 10 years of proven success in technical B2B sales (sensor systems, robotics or related domains)
- Strong track record of new business development and closing complex deals
- Experience in relevant industries such as autonomous systems (land/sea/air) and Defense
- Experience working with OEMs, value adding integrators and channel partners
- Strong hunter mentality with the ability to generate and convert new opportunities
- Proven ability to lead consultative and solution-oriented sales cycles
- Ability to engage with both technical stakeholders and executive decision‑makers
- Excellent communication, negotiation, and presentation skills
- Strong analytical and structured approach to sales and opportunity management
- High proficiency with CRM tools (Salesforce) and sales planning methods
- Bachelor’s or Master’s degree in Engineering or Business (or equivalent experience)
- Highly autonomous, self-driven, and entrepreneurial mindset
- Willingness to travel (~30%) across the assigned region
We value ingenious ideas, no matter where they come from. We believe diverse thoughts, voices, and backgrounds make us stronger as a company. We know that it is through collaboration with people from all walks of life that we make the most positive impact as an organization.
Join Xsens’ innovative, ambitious, and international team, where your ideas and talents make an impact. Along with a competitive compensation package, we offer a range of benefits designed to support your well-being and help you thrive.
28 paid vacation dayswith an option to buy, sell, or carry over days, giving you flexibility to manage your time off as appropriate to your situation
Tax perks for your sports memberships and bicycle purchase; so staying active is easier than ever.
Flexible working hours and the option to work from home, helping you balance life and work
Paid volunteer time:Through our partnership with Stichting Present, you have the opportunity to give back to the community during office hours
Our partnership with Equip gives you on-demand access to a dedicated financial planner who provides clear guidance and a concrete plan for wealth building, pensions, and major life events.
Enjoy company social events as well as fun, informal activities organized by our staff association. From movie nights and sports clinics to cooking classes and LAN parties, there’s always something happening to connect and have fun
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