Search Engine Optimization Specialist

Infoplus Technologies UK Limited; Amsterdam; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Infoplus Technologies UK Limited is seeking a Senior Specialist in Search Marketing (SEO + AEO + Content Strategy) to lead end-to-end campaigns and shape global content strategy. The role is a senior individual contributor focused on driving conversions and raising brand visibility across markets.

You will collaborate with developers, writers and designers, perform technical SEO audits, analyze performance, and stay ahead of AI-powered search trends to inform best practices and content

Qualifications

• Must have strong & proven experience in SEO with up-to-date AI-powered search knowledge.
• Must be a content strategist with understanding of search-driven content architecture, user intent, and buying journeys.
• Must define content themes, keyword strategies, and map content to buying journeys.
• Must have excellent written and verbal communication skills.
• Must have high proficiency in MS Excel, PowerPoint & Word.
• Must have solid understanding of Google Search Console, Google Ads, Adobe Analytics.
• Good to have mentoring experience.
• Can collaborate with different teams.

Responsabilités

• Independently managing and executing end-to-end search marketing campaigns (SEO + AEO).
• Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
• Collaborate with developers, content writers, designers, and project managers to execute content strategy in sync with search marketing recommendations.
• Communicate with different business units to understand objectives and develop search marketing strategies & execute them.
• Develop high-quality, optimized content related to search marketing.
• Perform SEO technical audits & on-page optimization regularly to maintain search engine friendliness.
• Analyze search performance and generate insightful reports and dashboards.
• Stay updated with latest SEO trends, including AI-powered search, and implement them in day-to-day work.
• Contribute to best practices and guidelines in AI-powered search space.
• Improve work efficiency by leveraging tools & automating processes.
• Integrate search marketing with other pillars of digital marketing.
• Guide & mentor junior team members to help them deliver effectively & efficiently.

Connaissances

SEO

Content strategy

Keyword strategy

User intent

Buying journeys

Mentoring

Collaboration

Analytics thinking

Outils

Google Search Console

Google Ads

Adobe Analytics

MS Excel

PowerPoint

Word

Description du poste

Job Title: Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy)

Location: Any one location - United Kingdom / Netherlands

Experience: 10+ years

Work mode: 3 days per week from the client office

Hiring type: Permanent / Fixed Term

Language: German speaking is mandatory

Job Description: Overview:

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role:

• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, optimized content related to search marketing.
• Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You:

• Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results.
• Must be a ‘content strategist’ with a deep understanding of Search-driven content architecture, user intent, and buying journeys.
• Must be able to define content themes, keyword strategies and map content strategically to buying journeys.
• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Can easily collaborate with different teams within the organization

Have advanced analytical and problem-solving skills