SDR Lead – Benelux & DACH

Cargoplot; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Direct access to CEO

Room to implement ideas

Competitive base salary + OTE

Stock Appreciation Rights (SARs)

Lunch at the office

Job summary

Cargoplot is seeking a leadership-focused SDR head to drive our outbound strategy across the Netherlands, Belgium and the DACH region. You will lead a team of 11 SDRs, coaching, hiring and shaping how we build pipeline while aligning with Account Executives and Marketing.

You will report directly to the CEO and play a pivotal role in defining our go-to-market in Benelux and beyond, leveraging HubSpot and modern outbound tools to maximize performance and growth.

Qualifications

• Minimum 4 years of sales experience, SaaS or logistics preferred.
• At least 1 year leading a Sales or SDR team.
• Fluent in Dutch and English; German is a plus.
• Data-driven with strong coaching ability.

Responsibilities

• Lead, coach and motivate a team of 11 SDRs across three markets (NL, BE, DACH).
• Own targets for opportunities and meetings, with data-driven reporting.
• Build and refine outbound playbooks, cadences, and messaging for phone, LinkedIn and email.
• Hire and onboard new SDRs and shape training from day one.
• Collaborate with Account Executives for smooth handover and pipeline quality.
• Partner with Marketing on messaging, ABM campaigns, lead flow and tooling (HubSpot, LinkedIn).
• Ensure data hygiene and logging of the SDR team.
• Report to CEO and help shape go-to-market strategy in Benelux and DACH.

Skills

Sales experience

Team leadership

Dutch language

English language

German a plus

Data-driven

Coaching

HubSpot CRM

Tools

HubSpot

LinkedIn

Outbound tools

Job description

Do you know what it takes to build a high-performing outbound team, and do you want to do it at the fastest-growing logistics SaaS company in the Benelux? At Cargoplot, you'll lead our SDR team across the Netherlands, Belgium and the DACH region, reporting directly to our CEO. You'll start with a team of 11 SDRs (8 Dutch, 2 German and 1 Belgian), and you'll help us grow it over the coming year.

Cargoplot gives importers full visibility and control over their Asia-Europe shipments, in an industry still run on opaque quotes and email chaos. Your team opens that conversation with the market every day.

What you'll do

• Lead, coach and motivate a team of 11 SDRs across three markets, with weekly 1-on-1s, call reviews, hands-on feedback and training
• Own the team's targets for opportunities created and meetings booked, and track performance with clear, data-driven reporting
• Build and refine our outbound playbooks, cadences and messaging for phone, LinkedIn and email, tailored to each market
• Hire and onboard new SDRs as the team grows, and shape how we train them from day one
• Work closely with Account Executives to ensure a smooth handover and high-quality pipeline
• Partner with Marketing on messaging, ABM campaigns, lead flow, and tooling (HubSpot, LinkedIn, outbound software).
• Be responsible for the data hygiene and logging of the SDR team
• Report directly to the CEO and help shape our go-to-market strategy in Benelux and DACH

What we're looking for

• At least 4 years of sales experience, ideally in SaaS, logistics or a fast-growing company
• At least 1 year of experience leading a Sales or SDR team
• A proven track record of hitting team targets and building pipeline
• Fluent in Dutch and English; German is a plus
• Experience in freight forwarding is a strong plus, but not required
• A coach at heart: you get energy from making others better and know how to give direct, constructive feedback
• Data-driven and organised: you know your numbers and use them to steer the team
• Experience with HubSpot or a comparable CRM, and comfortable working with sales tooling, AI and automation

What we offer

• A key leadership role with direct access to the CEO and real influence on our sales strategy
• Plenty of room to bring in your own ideas and ways of working
• Competitive base salary with OTE, based on team performance
• Stock Appreciation Rights (SARs), so you share in the company's growth
• A young, ambitious team in Amsterdam with lunch at the office