Sales Manager-BeNeLux

ABB; Breda; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Lease car

Phone

Laptop

Hybrid work

Share plan

Learning & development

Career growth

Flexible hours

Wellbeing

Job summary

ABB in Breda (The Netherlands) or Merelbeke (Belgium) seeks a Sales Manager Benelux to lead a five-person team and drive growth in machine and factory automation across Benelux. You will define and execute the Benelux sales strategy and work with customers, partners and internal stakeholders to expand ABB's market position.

You will collaborate across functions to improve profitability and customer value, while building long-term relationships with OEMs and system integrators in the region.

Qualifications

• Bachelor’s degree in engineering or equivalent.
• 5+ years in sales/business development in a technical/industrial environment.
• Fluent Dutch (B2) and English required; French is a plus.

Responsibilities

• Develop and execute the Benelux sales strategy to achieve sustainable growth.
• Lead and coach a team of five sales professionals to meet ambitious targets.
• Expand ABB's presence in machine and factory automation and promote the B&R portfolio.
• Build strategic relationships with OEMs, machine builders and system integrators in Benelux.

Skills

Sales leadership

Strategic planning

Team management

Dutch language

English language

Technical sales

Stakeholder management

Education

Bachelor’s degree in engineering

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to

Sales Director – Western – within Wider Europe

Location

Breda (The Netherlands) or Merelbeke (Belgium)

Work model

Hybrid (1 day office / 4 days customer, home office or on the road)

Your Role And Responsibilities

• In this role, you will have the opportunity to develop and execute an effective sales strategy across the Benelux region and maintain it to improve ABB's market penetration and realize ambitious growth objectives. You will define, plan, lead, and ensure the execution of the sales strategy to achieve both qualitative and quantitative sales targets while delivering sustainable order growth, revenue growth, profitability, market share expansion, sales productivity, and customer satisfaction
• As Sales Manager Benelux, you will lead a team of sales professionals and drive the growth of B&R, ABB's global center for machine and factory automation. Working closely with customers, partners, and internal stakeholders, you will strengthen ABB's leadership position in one of the most innovative and dynamic industrial markets in Europe
• You will be mainly accountable for:
• Defining, implementing and driving the Benelux sales strategy to achieve sustainable growth, profitability and market share objectives.
• Leading, developing, coaching and motivating a team of five sales professionals to achieve ambitious business targets through high performance
• Expanding ABB's presence in the machine and factory automation market by promoting the complete B&R portfolio and identifying opportunities for long-term growth
• Anticipating and identifying shortfalls in business performance and proactively implementing remedial actions to achieve business objectives.
• Building strategic relationships with OEMs, machine builders, system integrators and industrial customers throughout the Benelux region

Our Team Dynamics

• Our sales organization combines entrepreneurship, collaboration and technical expertise. You will lead a team of independent sales professionals who are passionate about helping customers solve complex automation challenges. While team members operate autonomously in their markets, knowledge sharing, customer focus and mutual support are key ingredients of our culture.
• This position offers a clear path for further development within ABB, including future leadership opportunities at a regional level.

Qualifications For The Role

• Bachelor’s degree in engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
• More than 5 years of relevant experience in sales, business development or account management within a technical or industrial environment.
• Proven commercial mindset with a strong focus on growth, profitability and customer value.
• Ability to understand and communicate complex technical products, solutions and business benefits.
• Experience in coaching, leading or developing sales professionals is an advantage.
• Fluent Dutch (minimum B2 level) and English are required; French is considered a strong plus.
• Hands‑on, results‑oriented and entrepreneurial mindset.
• Team player with strong integrity, decisiveness and excellent stakeholder management skills.

What's in it for You?

• At ABB, you'll have the opportunity to work with a broad portfolio of innovative automation technologies and a diverse customer base across multiple industries. This role combines commercial ownership, people leadership and cutting‑edge technology in an organization that is recognized globally as a market leader.
• We empower you to take initiative, challenge ideas and develop your career through meaningful work, continuous learning and international opportunities.

Benefits

• Company Lease Car
• Company Mobile Phone
• Company Laptop
• Hybrid Working Environment
• Employee Share Acquisition Plan
• Extensive Learning & Development Opportunities
• Internal Career Growth Opportunities
• Flexible Work Practices
• Wellbeing Programs

More About Us

• B&R Industrial Automation, part of ABB's Robotics & Discrete Automation business, is ABB's global center for machine and factory automation. B&R provides innovative solutions that help machine builders and manufacturers improve productivity, flexibility, quality and sustainability through advanced automation, software and motion technologies
• ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource‑efficient future. By connecting engineering expertise with digital innovation, ABB helps industries outperform while becoming more efficient, productive and sustainable. At ABB, we call this Engineered to Outrun.
• With more than 140 years of history and approximately 110,000 employees worldwide, ABB continues to redefine what's possible in industrial technology. Joining ABB means becoming part of a company where innovation, collaboration and purpose drive everything we do.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.