Sales Executive

Informa Markets; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Great community

Broader impact

Career opportunity

Time out

ShareMatch scheme

Wellbeing support

Commuting/travel cost reimbursement

Recognition programs

International collaboration

Job summary

Informa Markets, based in Amsterdam, is seeking a driven Sales Executive to join Smartcore's sales team. You’ll drive new business, engage with marketing and content teams, and sell online advertising, custom content, and editorial solutions.

You’ll build relationships with small and medium-sized businesses, use consultative selling, and maintain accurate CRM data in Salesforce. Travel as needed and deliver impactful campaigns across our digital ecosystem.

Qualifications

• B2B sales experience in digital marketing.
• Marketing campaign understanding.
• CRM knowledge with Salesforce is a plus.
• Strong written and verbal English communication.
• Upsell opportunities to grow accounts.
• Problem-solving mindset to address client needs.
• Confident in delivering pitches and proposals.
• Willingness to travel when required.
• Spanish language is a bonus for this role.

Responsibilities

• Find new opportunities: Reach out to potential clients and follow up to build strong relationships.
• Collaborate on campaigns: Work with marketing to generate leads and drive engagement.
• Drive revenue: Sell online advertising, content, and editorial solutions to client needs.
• Build connections: Develop lasting relationships with small and medium-sized businesses.
• Consult and solve: Use consultative selling to address client challenges with tailored solutions.
• Create and negotiate: Craft proposals and contracts, negotiate effectively, handle objections.
• Stay organized: Maintain Salesforce CRM with accurate pipeline and bookings.
• Report progress: Share updates on customer pipelines with your manager.

Skills

B2B sales

Marketing know-how

Salesforce CRM

English communication

Upselling ability

Problem-solving mindset

Presentation skills

Travel flexibility

Spanish helpful

Tools

Salesforce

Job description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Amsterdam, Netherlands Office

Join our Smartcore sales team at Informa Markets and help shape the future of Food & Nutrition Marketing and Media Services. Smartcore specializes in B2B digital marketing solutions, offering businesses access to a powerful digital ecosystem that includes online directories, webinar series, and world-renowned trade shows. With a database of over 400,000 food and nutrition professionals, an in‑house content team, and digital marketing expertise, we’re leaders in the industry.

We’re growing and looking for a Sales Executive to bring fresh energy and ideas to our team. You’ll work alongside digital marketing specialists, content experts, and industry professionals to drive new business and deliver impactful solutions.

What You’ll Do

• Find new opportunities: Reach out to potential clients and follow up to build strong relationships.
• Collaborate on campaigns: Work with our marketing team to generate leads and drive engagement.
• Drive revenue: Sell online advertising, custom content, and editorial solutions to meet client needs.
• Build connections: Develop lasting relationships with small and medium-sized businesses.
• Consult and solve: Use consultative selling techniques to address client challenges and deliver tailored solutions.
• Create and negotiate: Craft compelling proposals and contracts, negotiate effectively, and handle objections with confidence.
• Stay organized: Keep Salesforce CRM updated with accurate pipeline and sales information.
• Report progress: Share updates on customer pipelines and bookings with your manager.

Qualifications

What We’re Looking For

• B2B sales experience: Proven track record in digital marketing and sales.
• Marketing expertise: Understanding of integrated B2B marketing campaigns.
• CRM knowledge: Experience with Salesforce is a plus.
• Communication skills: Strong written and verbal English (additional languages are a bonus).
• Upselling ability: Spot opportunities to grow accounts and deliver more value.
• Problem-solving mindset: Ask the right questions and handle objections effectively.
• Presentation skills: Confident in delivering pitches and proposals.
• Flexibility: Willingness to travel when needed.
• Proficiency in Spanish is considered an added value for this role

Why Join Us?

At Smartcore, you’ll be part of a dynamic team that’s passionate about connecting businesses with innovative digital marketing solutions. With access to industry-leading tools and resources, you’ll have the opportunity to grow your career and make a real impact.

Learn more about Smartcore : Smartcore Digital

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully‑funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.