Sales Director, Retail and Manufacturing

ServiceNow; Amsterdam; Hybrid; EUR 140,000 - 210,000; Full time

Job summary

ServiceNow in Amsterdam is seeking a Sales Director for Retail and Manufacturing to lead a regional sales org across Europe, Middle East and Africa. You will build and mentor a high-impact team, shape territory plans, and drive revenue with executive sponsorship and partner ecosystems.

The role requires strong C-level negotiation, strategic planning, and ability to grow existing customers while expanding into new accounts. Flexible work persona with global coverage.

Qualifications

• Experience leveraging AI in work processes and decision-making.
• Track record of new business sales to C-level and executives.
• Strong ability to recruit, coach and lead a sales team.
• Strategic thinking with analytical and financial planning skills.
• Own CRM reports, quarterly forecasts and opportunity reviews.
• Experience driving sales processes with Sales Operations.
• Understand IT business drivers and broader tech context.
• Ability to build senior-level relationships and partnerships.
• Adaptability in a rapidly growing organization and market.
• Demonstrated financial acumen and performance focus.
• Proven ability to develop high-performing, collaborative teams.
• Strong partner networks to expand revenue streams.
• Ability to drive pipeline with marketing and partners.
• Knowledge of Retail or Manufacturing sectors.

Responsibilities

• Build a team of direct Sales Executives to drive rapid new business growth.
• Develop regional sales strategy and GTM with Sales Operations.
• Engage in territory planning and opportunity development with field teams.
• Recruit, coach and mentor team members to drive excellence.
• Define territories and quotas, and communicate performance expectations.
• Manage and report accurate forecast and pipeline to the business.
• Achieve annual sales goals on quarterly and yearly basis.
• Engage in C-level meetings to understand business requirements.
• Collaborate with Solution Consulting, PS, Marketing and partners.
• Retain and grow existing customers through ongoing engagement.

Skills

AI integration

New business sales

Team leadership

Strategic thinking

CRM reporting

Sales operations

IT business drivers

Relationship building

Adaptability

Financial acumen

Partner networks

Pipeline generation

Retail sector

Manufacturing sector

Job description

Sales Director, Retail and Manufacturing

• Full-time
• Employee Type: Regular
• Region: EMEA - Europe, Middle East and Africa
• Work Persona: Flexible

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role:

• Build a team of direct Sales Executives to drive rapid new business sales growth in the region
• Build and drive sales strategy for the region in conjunction with Sales Operations to effectively Go-To-Market including understanding the competitive landscape, presence and strength within the region
• Actively engage in territory planning, relationship development and opportunity development and driving revenue by supporting and assisting Field Sales Teams in closing opportunities
• Recruit, coach and mentor team members to drive excellence
• Development of territories and quota for the sales team and effectively communicate to set performance expectations within the team
• Manage and report accurate forecast and pipeline to the business
• Achievement of annual sales goals on a quarterly and annual basis is required
• Engage and align effectively in C-level meetings in order to properly understand customer business requirements
• Build effective working relationships with Solution Consulting, Business Units, Professional Services, Marketing, our Partner community and the ServiceNow executive team
• Retain and grow existing customer base with regular non-sales customer engagement activities to deliver an excellent customer experience

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Extensive track record of new business sales success including presentation and negotiation skills within industry and at C Level
• Strong success in recruiting, coaching and managing an exceptional sales team
• Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.
• Ownership of accurate CRM reports including current and future quarterly forecasts and opportunity inspection
• Experienced in driving sales process and drive effective working relationships with Sales Operations
• Ability to understand the 'bigger picture' and business drivers around IT
• Ability to build long term strategic and senior level relationships
• Ability to adapt and work effectively within a rapidly changing and growing environment
• Demonstrates strong business and financial acumen
• Built self-motivated sales teams that embrace a culture of collaboration, enthusiasm, and overachievement
• Champions and promotes top performers, constantly develops and coaches the team and themselves, and topgrades appropriately
• Proven partner relationships and networks, and ability to grow the impact of revenue streams and territory development through the partner ecosystem
• Ownership of driving successful pipeline generation activities developed by marketing or the partner community
• Good knowledge of either the Retail or Manufacturing sectors

JV20

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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