Sales Development Representative

Guardey co; Netherlands; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Strong bonus structure

Hybrid work model

MacBook provided

Unlimited holidays

Flexible working

Job summary

Guardey is seeking an SDR to drive top-of-funnel pipeline in our fast-growing B2B SaaS startup. You will develop outbound sequences, contact prospects, participate in events, test messaging, and learn what works in our market to grow the company’s reach.

You will work closely with Account Executives, qualify leads, and book meetings for the AEs and Partners, contributing to a scalable growth engine in a hybrid work setup.

Qualifications

• Demonstrable affinity with commercial work and ability to achieve goals.
• Ability to understand customers and identify who truly needs the solution.
• Ability to follow processes, stay organised, and meet commitments.

Responsibilities

• Top-of-funnel pipeline ownership in the target market.
• Cold outreach via phone, email, and LinkedIn; qualify inbound leads.
• Book and hand off meetings to AEs; keep HubSpot accurate and clean.
• Collaborate with AEs from first touchpoint to handover.

Skills

Goal-oriented

Curious

Structured

Team player

Experience with commercial work

Dutch and English language

Job description

NIS2 is now in effect. Security awareness training is now a legal requirement for thousands of EU organisations.

You're curious, proactive, and not afraid to start conversations. You enjoy connecting with people, creating opportunities, and turning interest into meetings.

You enjoy talking to people, asking questions, and building rapport. Whether it's a cold call, LinkedIn message, or event conversation, you know how to start meaningful discussions.

You're curious and commercially minded

You like understanding how businesses work and spotting opportunities. You ask the right questions, learn quickly, and enjoy finding organisations that can genuinely benefit from Guardey.

You're proactive and goal-oriented

You take ownership of your results, stay organised, and keep momentum high. Targets motivate you, and you're energised by turning outreach into qualified meetings and pipeline.

What we do

Guardey is the Duolingo for security awarenes. We are an international and innovative B2B SaaS platform for security awareness training that transforms traditional, often tedious learning experiences into an engaging and effective process. Through gamification, we make learning about cybersecurity fun and impactful. Our mission: helping organisations build a strong security awareness culture and turn their employees into a powerful line of defence, without sacrificing productivity or job satisfaction.

We are a fast-growing startup with great people, strong benefits, and big ambitions.

You will be joining a team of Account Executives, Partner Managers, and a leader who knows this role well and can help you grow.

Your role

As an SDR at Guardey, you are a driving force in our success. The timing is perfect: our message lands well in the market, and in our best sectors we see a 10-20% call-to-meeting conversion rate. This is driven by the rising number of cybersecurity incidents and changing legislation like NIS2, both of which are pushing organisations to invest.

This role is about building. You develop outbound sequences, call prospects, attend events, test messaging, learn what works in our market, and directly contribute to the growth of a company moving fast.

The output of your role is booked meetings for the Account Executives and our Partners.

What you will do

You are responsible for top-of-funnel pipeline in our target market. In practice: cold outreach via phone, email, and LinkedIn, qualifying inbound leads, booking and handing off meetings to the AEs, keeping HubSpot accurate and clean, and actively contributing to improving the playbook based on what you learn in the field.

You work closely with the AEs from the first touchpoint through to handover.

Who we are looking for

• Goal-oriented Goals motivate you and you like to win. This is a role with targets. You will be set up to succeed, and it is on you to make it happen.
• Curious You enjoy understanding customers so you can find out who truly needs our solution.
• Structured You work with discipline and structure. In this role it is important that you can follow a process and keep your commitments to customers and the team.
• Team player You collaborate with AEs, external partners, the marketing team, and customers. You perform well as part of a team.
• Experience Demonstrable affinity with commercial work, understanding people, and achieving goals. We care less about how many years of experience you have and more about whether you bring the right mindset.
• Skills You speak Dutch and English and you are not afraid to pick up the phone.

What you get

• Good salary depending on your experience, with a strong bonus structure.
• The opportunity to play a key role in a fast-growing startup, with plenty of room for your input.
• A clear path toward Account Executive for strong performers.
• A growing team with a high-trust culture where your ideas and input make a difference.
• Coaching from people who were in your seat not that long ago, alongside leaders with 10+ years of enterprise SaaS experience.
• Unlimited holidays — as long as you get the work done, you manage your own balance.
• Flexible working: a hybrid model with the option to work partly from home.
• A MacBook you can also use privately.

"Being part of a company that makes an impact and values innovation and continuous improvement is refreshing. It has been a great way for me to increase results for clients and for my personal growth."

Brand & UX design

WHO WE ARE

These values make us who we are, they shape our culture and even influence those who participate in our mission. Our values are in our DNA and will therefore remain the same, even as we continue to grow.

We’re on a mission to reduce hacks and data leaks by human error. 95% of all data leaks still happen because employees lack awareness about cyber threats such as phishing, password security, and malware. Guardey is here to change that.