Sales Development Representative - BENELUX

Hadrian; Amsterdam; Remote; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Permanent contract

Unlimited paid holiday

Stock options package

Mobile phone stipend

Work-from-home budget

Business Travel card

Swapfiets

Referral bonuses

Job summary

Hadrian is seeking a Sales Development Representative to expand our BENELUX footprint with a focus on Dutch-speaking territories. You will generate qualified SIMs through multi-channel outreach and collaborate with an Account Executive to open doors for Hadrian’s cybersecurity offerings.

Fluency in Dutch and English, comfort with outbound selling to technical decision-makers, and willingness to travel ~20% yearly are essential.

Qualifications

• Fluent in Dutch and English.
• 0–3 years of SDR/BDR experience in a B2B SaaS company, ideally cybersecurity.
• Comfortable with daily cold calling and outreach.
• Able to engage with C-level executives.
• Willing to travel to events and conferences across territories (about 20% yearly).
• Strong qualification skills (BANT or similar).
• Experience with CRM systems (HubSpot or similar).

Responsibilities

• Generate a pipeline of new business (at least 60% outbound) via cold calls, emails, and LinkedIn outreaches.
• Schedule qualified meetings following BANT and SPICED frameworks.
• Utilize Sales Navigator, HubSpot, and other sales tools to enhance prospecting efficiency.
• Support marketing initiatives including account-based marketing strategies and field marketing activities.
• Follow up on marketing campaigns, partner referrals, and events with Account Executives for smooth handovers.
• Bring an innovative action plan specifically tailored to the French territories.

Skills

Dutch & English

SDR/BDR experience

Cold calling

C-level conversations

Travel ~20%

BANT/SPICED

HubSpot

CRM proficiency

Multi-touch campaigns

Entrepreneurial mindset

Tools

HubSpot CRM

CRM tools

Job description

Are you passionate about cybersecurity and eager to make your mark in a new market?

Then this is the perfect role for you! Seize the thrilling opportunity to play a pivotal role in Hadrian's expansion into the BENELUX market.

Who are we?

What if cybersecurity could think like a hacker?

At Hadrian, that's exactly what we're building: the future of offensive cybersecurity, powered by autonomous AI agents that think like hackers. Founded in Amsterdam in 2021, we're on a mission to change the way organisations defend themselves by helping them find and fix security weaknesses before attackers can exploit them.

Our platform brings together two products: Atlas, which continuously maps an organisation's external attack surface and validates which exposures are genuinely exploitable, and Nova, which uses AI agents to perform in-depth penetration testing on demand. Together, they give security teams the visibility and proof they need to focus on what really matters and stay ahead of emerging threats.

Backed by $65M in total funding, including our recent $40M Series B led by Forgepoint Capital International and SmartFin, we're investing in the next generation of autonomous offensive security and expanding our impact across global markets. With a team spanning 25+ countries and offices in Amsterdam, London, and New York, we're helping organisations rethink what's possible in cybersecurity.

Join us and help shape the future of offensive security.

Your Role:

As a Sales Development Representative (SDR) at Hadrian, you will play a key role in expanding our presence across the BENELUX market, with a primary focus on Dutch-speaking territories, by connecting with organisations that can benefit from a hacker’s perspective on cybersecurity.

Working closely with an Account Executive, you will identify high-potential prospects, build meaningful relationships, and generate qualified Sales Introduction Meetings (SIMs) through thoughtful, multi-channel outreach. You'll combine curiosity, creativity, and persistence to open doors, uncover opportunities, and help shape the first impression of Hadrian.

This role is ideal for someone who thrives in a fast-paced environment, enjoys engaging with technical decision-makers, and is motivated by ownership, sharing novel strategies, continuous learning alongside a passionate crew, and measurable impact. If you're excited to grow your sales career while helping organisations stay ahead of cyber threats, we'd love to hear from you.

What you will do as a Sales Development Representative at Hadrian:

• Generate a pipeline of new business (at least 60% Outbound) via cold calls, emails, and LinkedIn outreaches.

• Schedule qualified meetings following the BANT and SPICED frameworks.

• Utilize Sales Navigator, HubSpot, and other sales tools to enhance prospecting efficiency and follow up on existing contacts.

• Support marketing initiatives, including account-based marketing strategies and field marketing activities

• Follow up on marketing campaigns, partner referrals, and events while working closely with Account Executives for smooth handovers.

• Bring an innovative action plan specifically tailored to the French territories.

You are fit for this job because you:

• Are fluent in both Dutch and English.

• Have 0-3 years of experience in a similar SDR/BDR role within a B2B SaaS company, ideally in the Cybersecurity industry.

• Are comfortable with daily cold calling and outreach.

• Are comfortable with having conversations with C-level executives.

• Are able to travel to events and conferences across your assigned territories (about 20% yearly travel time expected).

• Possess strong qualification skills (BANT or similar).

• Have experience with HubSpot or similar CRM (or have the technical capacity to learn).

• Are able to manage multi-touch campaigns and execute outbound campaigns.

• Are resilient, agile, and have an entrepreneurial mentality.

• Demonstrate ambition and motivation to develop your career.

Bonus points if you have:

• Specific experience selling Cybersecurity technology with an existing address book.

• Knowledge of additional languages such as Portuguese, or Spanish.

• Previous experience in a scale-up or rapidly changing environment.

Benefits at Hadrian:

• Permanent contract

• Unlimited paid holiday

• Stock options package

• Mobile phone stipend

• Work-from-home budget

• Business Travel card

• Swapfiets

• Referral bonuses

Why you want to be part of Hadrian:

Make the internet safer: We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective

Board a primed rocket ship: Hadrian is growing fast; the team is approaching 100 wonderful people, notable customers are signed, and significant funding is raised. Now is the time to join our high-growth journey

Be part of a strong and dynamic culture: Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth

Our customers are seeking a world-class and reliable digital security service. That is exactly what we are offering. Therefore, a background check will be part of the process.