Retail Store Manager at Patagonia

Edm Publications Gmbh; Amsterdam; Hybrid; EUR 52,000 - 68,000; Full time

Job summary

Patagonia in Amsterdam seeks a Store Manager to lead daily operations, drive sales targets, and nurture a purpose-driven team aligned with the brand's environmental values.

You will onboard new managers, contribute to strategic projects, and manage budgets while ensuring exceptional customer experiences and active community engagement with local NGOs. The role emphasizes collaboration, coaching, and brand stewardship.

Qualifications

• 3 to 5 years’ experience in a customer-facing leadership role in retail store management.
• Excellent team management skills with ability to coach and motivate employees.
• Fluent in English; professional Dutch is a plus.
• Strong commercial acumen and ability to translate targets into in-store actions.
• Ability to make timely decisions under operational pressure.

Responsibilities

• Team Management: lead customer-facing staff, assign responsibilities, coach, monitor performance.
• Commercial Execution: drive seasonal sales targets and KPI-driven actions.
• Environmental Engagement & Community Impact: lead community events and partnerships.
• Operational Oversight: manage schedules, opening/closing tasks, store standards.
• Policy & Compliance: ensure labour, safety, and internal procedures compliance.
• Budget Oversight: monitor capital expenditure, payroll, and store costs.
• Merchandising & Brand Presentation: plan campaigns and maintain visual standards.

Skills

Team Management

Commercial Acumen

Retail Leadership

Fluent English

Dutch language (nice to have)

Decision making under pressure

Job description

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in‑kind donations to thousands of grassroots environmental groups around the world.

Your role:

At Patagonia, we’re in business to save our home planet. The Retail Store Manager leads daily store operations, drives commercial performance, fosters a purpose‑driven, inclusive team culture, and actively builds strong connections within the local community. This role ensures exceptional customer experience by aligning people, processes, and business goals with Patagonia’s values. As a senior leader, the Store Manager also supports the onboarding of new managers, contributes to strategic projects, and pilots’ initiatives that shape the future of our retail experience.

• Team Management: Managing a team of customer‑facing employees by assigning responsibilities, coaching, giving feedback, monitoring performance, and encouraging teamwork and customer‑first behaviour aligned with Patagonia values in daily operations.
• Commercial Execution: Drive seasonal sales targets by translating commercial strategy into in‑store actions and managing KPIs through consistent execution. Identifie performance gaps, prioritize high‑impact activities, and inspire the team to achieve commercial goals—always guided by Patagonia’s values and commitment to responsible business practices. Lead the operations of a high‑volume store, ensuring commercial objectives and brand standards are consistently achieved while managing a significant turnover.
• Environmental Engagement & Community Impact: Leads the store’s community agenda in close collaboration with the Marketing and Enviro team. Champions Patagonia’s commitment to environmental responsibility by organizing and hosting community‑focused events, driving local activism and fostering partnerships with grassroots NGOs. Strengthens relationships with local organizations and core sports community groups to amplify impact at the local level.
• Operational Oversight: Ensure the store runs smoothly by managing schedules and executing daily routines such as opening procedures and closing tasks in line with retail standards.
• Policy & Compliance: Uphold internal procedures, including cash handling, returns, and inventory oversight, while ensuring compliance with labour laws, fire regulations, and health & safety standards in areas such as scheduling, break management, and working hours. Identify compliance risks and promote proper behaviour through clear communication and accountability to maintain a safe and compliant environment.
• Budget Oversight: Manages the store’s capital expense budget, including payroll, supplies, and repair costs. Monitors spend against targets and adjust plans in collaboration with the District Manager to ensure fiscal responsibility.
• Merchandising & Brand Presentation: Collaborates with marketing and merchandising teams to plan and execute in‑store campaigns, seasonal promotions, and product storytelling that drive sales and elevate the customer experience. Maintains high visual and merchandising standards that reflect the Patagonia’s values.

What we’re looking for:

• 3 to 5 years’ experience in a customer‑facing leadership role with experience in retail store management.
• Excellent team management skills are a must, with demonstrated ability to build effective teams, coach and motivate employees.
• Fluent in English. Professional fluency in Dutch is a plus
• Full understanding of commercial acumen and sales performance levers by translating targets into in‑store actions using data and KPIs.
• Full expertise in making timely decisions under operational pressure to make timely decisions on customer issues, staffing adjustments, and task distribution within company guidelines to maintain workflow and a positive customer experience.
• Good understanding of local labour law awareness and compliance responsibilities.
• Full understanding of team management and communication skills to manage a store team through coaching, task ownership, performance discussions, and shared goal setting.
• Good understanding of conflict resolution to manage and de‑escalate team or customer situations in a constructive, solution‑oriented way.
• Good understanding of Budget Management to work within allocated store budgets and allocate resources in line with financial and seasonal goals.
• A love of the outdoors
• An interest in saving our home planet and making a positive impact through your work

Other important details:

• This is a Full‑time position based in Amsterdam store
• The store is open 7 days per week. Number of scheduled hours per week varies. Must be available to work minimum of one weekend day, one opening shift and one closing shift throughout the week.
• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardized questions that focus on the aspects that are important for success in the role. For this role there will be also a practical assignment whe you can show case your skills.
• Our stores are designed to be hubs for our communities, where we inspire, educate and engage with environmental and social defenders and those who love wild places and outdoor sports. For example, we support local groups with grants, donations, volunteers, advocacy, and events.
• You will join a passionate team working to protect the wild places around us and changing the retail industry for the better, whilst having fun together.

At Patagonia, we commit to becoming an anti‑racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.