Retail Manager

Roborock; Netherlands; On-site; EUR 70,000 - 110,000; Full time

Job summary

Roborock is recruiting for a Benelux Retail & Key Accounts Manager to lead the regional retail strategy and drive channel growth across Benelux. The role focuses on strengthening relationships with key retailers, ensuring optimal shelf presence, and coordinating launches with cross-functional teams.

The ideal candidate has 5+ years of retail experience in consumer electronics or related sectors, fluency in English, and willingness to travel within the Benelux region.

Qualifications

• 5+ years of retail experience in consumer electronics, home appliances, smart home, FMCG, or related industries.
• Familiar with core retail operations such as Sell-out, Promotion, and Retail Execution.
• Experience managing Promoters, Field Force, or external agencies.
• English as a working language.
• Willing to travel frequently within the Benelux region.

Responsibilities

• Own overall retail business planning and annual retail strategy development and execution for Benelux.
• Develop, maintain, and grow key retail channels.
• Track market trends, competitor brands, and channel changes; develop action plans.
• Follow up on key retail projects (new product launches and core channel coverage).
• Manage commercial partnerships and daily management of key retail customers in Benelux.
• Build long-term relationships with key customers and secure market exposure with partners.
• Ensure retail projects and store execution plans are implemented.
• Oversee retail operations and sales results in the Benelux region, track sales, inventory, promotions, and core metrics.
• Collaborate cross-functionally to achieve targets and continuously improve channel sales efficiency.
• Ensure in-store execution quality: POSM, displays, pricing, inventory, and consistent brand image.
• Plan regular store visits and drive in-store display and resource implementation during launches.

Skills

Retail management

Channel management

Promoter/Field Force management

English communication

Travel willingness

Planning & negotiation

Cross-functional collaboration

Job description

• Own overall retail business planning and annual retail strategy development and execution for Benelux.
• Develop, maintain, and grow key retail channels.
• Continuously track market trends, competitor brands, and channel changes; develop corresponding action plans.
• Follow up on key retail projects (ensure new product launches and core channel coverage).

Key Account Management

• Manage commercial partnerships and daily management of key retail customers in Benelux, including but not limited to:
• Build and maintain long‑term relationships with key customers.
• Secure key retail resource exposure with channel partners, such as Endcap, Brand Zone, Premium Location, etc.
• Ensure retail projects and store execution plans are implemented.

Business Operations and In-Store Retail Execution

• Responsible for retail operations and sales results in the Benelux region.
• Track weekly/monthly sales, inventory, promotion effectiveness, and other core metrics; collaborate cross-functionally to achieve targets.
• Analyze sales performance by channel, customer, and product.
• Continuously improve retail channel sales efficiency and output.
• Responsible for overall execution quality of key retail stores: retail presence building / POSM promotional materials / demo unit display / promotional price execution / store inventory and product visibility, etc.
• Plan regular store visits, periodically check execution in key stores, and drive in-store display and resource implementation during new product launches. Build a consistent, professional brand retail image.

FF / Promoter Team and Agency Management & Communication

• Responsible for planning and managing the Field Force / Promoter system in Benelux.
• Collaborate with external agencies to define store coverage, visit frequency, and staffing.
• Establish and manage Promoter KPIs.
• Responsible for product knowledge, sales skills, and new product training.
• Regularly evaluate agency and promoter execution quality and output.
• Continuously optimize personnel efficiency and store coverage.

Cross-functional Collaboration

• Work closely with cross-functional teams: internal country teams, regional teams, and external agency partners.
• Drive effective alignment between business strategy and retail execution.

Requirements:

• 5+ years of retail experience in consumer electronics, home appliances, smart home, FMCG, or related industries.
• Familiar with core retail operations such as Sell-out, Promotion, and Retail Execution.
• Experience managing Promoters, Field Force, or external agencies.
• English as a working language.
• Willing to travel frequently within the Benelux region.

Preferred:

• Experience working with retail customers.
• Owner mindset, planning and negotiation skills.
• Ability to truly take responsibility for a country’s retail business results.