Reporting Manager

Publicis Groupe NL; Amsterdam; On-site; EUR 140,000 - 190,000; Full time

Benefits offered by this job

Work Your World Program

Dog-friendly office

Company bar on 6th floor

Tasty lunches and drinks

Bike plan

Job summary

Publicis Groupe NL is seeking a Reporting Director for the Miele account. You will own the analytics and measurement agenda, translating complex business questions into clear frameworks and executive-level reporting.

You will lead the analytics team across hubs, driving long-term measurement vision and cross-market KPI governance. You will partner with senior stakeholders, shape data strategy, and explore innovative data-driven products while ensuring governance, accuracy, and security across BI

Qualifications

• 6+ years of analytics, measurement, or BI experience in multi-market client portfolios.
• Power BI, data warehousing, dimensional modelling, ETL processes, BI architecture experience.
• SQL proficiency; Python or similar data-transformation tools familiarity.
• Strong stakeholder management and executive-level communication skills.
• Understanding of media, marketing KPIs, reach and performance metrics.
• Ability to translate business questions into measurement frameworks and actionable insights.

Responsibilities

• Lead analytics and measurement agenda for the Miele account and manage day-to-day relationships with analytics and marketing teams.
• Develop and drive long-term measurement vision, roadmap, and KPI governance across hubs and markets.
• Translate client challenges into scalable, future-proof measurement frameworks and data solutions.
• Own KPI frameworks and ensure alignment in global reporting systems across markets.
• Oversee taxonomy governance, data accuracy, governance, and security standards across platforms.
• Drive innovation opportunities in AI and data-driven products or services and act as escalation point across client teams.

Job description

Department Description

Data & Product is the center of excellence for data-driven marketing within Publicis Groupe NL. It unites capabilities across Insights, Technology & BI, Data Science, and Advanced Analytics. Our mission is to transform data into actionable intelligence, enabling smarter decision-making and delivering measurable business impact for our clients.

The Reporting Lead sits within the Technology & BI capability and reports directly to the Head of Technology & BI. Data & Product develops scalable products and services—from dashboards and automation to econometric modeling and experimentation frameworks—ensuring that data is not just collected, but actively drives strategy and performance. By combining technical expertise with consulting skills, the hub helps clients navigate complexity and unlock growth through intelligent, privacy-compliant solutions.

Job Description

As Reporting Director, you will own the analytics and measurement agenda for Miele, one of our key multi-market clients. In this role, you combine strategic client leadership with deep data, analytics, and business intelligence expertise. You are responsible for translating complex business questions into clear measurement frameworks, actionable insights, and executive-level reporting that help turn data into better decisions.

You will act as a trusted strategic partner for senior client stakeholders and as an inspiring lead for the analytics and measurement team. Working across hubs and markets, you will drive the long-term measurement vision, KPI governance, taxonomy standards, test‑and‑learn programmes, benchmarking, and performance analysis for the Miele account.

Responsibilities

• Lead the analytics and measurement agenda for the Miele account and manage the day‑to‑day relationship with Miele’s analytics and marketing teams.
• Develop and drive the long‑term measurement vision and roadmap, going beyond individual campaign cycles.
• Translate client business challenges into scalable, future‑proof measurement frameworks and data solutions.
• Own KPI frameworks across hubs and markets, ensuring consistent alignment and representation in global reporting systems.
• Lead taxonomy governance and ensure standards are applied consistently across hubs and markets.
• Run and govern the hub‑level Test & Learn programme, consolidating learnings and sharing best practices across teams.
• Oversee benchmark development, cross‑market performance analysis, and executive‑level reporting for senior stakeholders.
• Set and enforce standards for data accuracy, governance, performance, and security across measurement platforms and BI architecture.
• Identify opportunities for innovation, advanced analytics, AI, and new data‑driven products or services.
• Act as an escalation point, role model, and connector across client teams, internal stakeholders, hubs, and markets.

Qualifications

• 6+ years of relevant experience in analytics, measurement, or business intelligence, preferably within complex, multi‑market client portfolios.
• Proven experience with enterprise BI tools such as Power BI, data warehousing, dimensional modelling, ETL processes, and BI architecture.
• Hands‑on experience with cloud platforms, preferably Microsoft Azure, including Azure SQL, Azure Data Factory, and Data Lake.
• Comfortable working with SQL and familiar with Python and/or other data‑transformation tools.
• Strong understanding of media, marketing, and brand KPIs, including reach, performance metrics, and brand health.
• Able to look beyond dashboards and reporting by combining business analysis, data strategy, and infrastructure thinking.
• Excellent communication skills, with the ability to advise, challenge, and align senior and executive‑level stakeholders.
• Strong influencing and stakeholder management skills, with a trusted‑advisor mindset and confident professional presence.
• Strategic, analytical, pragmatic, and solution‑oriented, with the ability to manage complexity and ambiguity.
• Fluent in Dutch and English.

Benefits

• A team that fully utilizes your skills and talents, with ample learning opportunities.
• A broad role with plenty of learning and growth opportunities.
• Various training and development options.
• A competitive salary with excellent secondary benefits.
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor.
• Tasty lunches and drinks.
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year.
• Discounts on ClassPass and a bike plan.
• A work environment where everyone feels heard, valued, and respected.