Strategic Analytics & Measurement Lead

Publicis Groupe Holdings B.V; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Work from anywhere 6 weeks a year

Competitive salary & benefits

Dog-friendly office

Bar on the 6th floor

Tasty lunches and drinks

ClassPass discounts

Bike plan

Training and development opportunities

Growth opportunities

Job summary

Publicis Groupe NL is seeking a Reporting Manager who will own analytics and measurement for multi-market clients, including steering KPI governance and executive reporting. You will lead a team across hubs, translating complex business questions into scalable measurement frameworks and data solutions.

You will partner with senior stakeholders to drive data-driven decision making and oversee governance, benchmarking, and performance analysis across markets for the Miele account.

Qualifications

• 6+ years of analytics, measurement, or BI experience in multi-market client portfolios.
• Proven experience with enterprise BI tools such as Power BI, data warehousing, and BI architecture.
• Hands-on experience with cloud platforms, preferably Microsoft Azure (Azure SQL, Azure Data Factory, Data Lake).
• Fluent in Dutch and English; strong communication with senior stakeholders.

Responsibilities

• Lead the analytics and measurement agenda for the Miele account and manage the day-to-day relationship with Miele’s analytics and marketing teams.
• Develop and drive the long-term measurement vision and roadmap, going beyond individual campaign cycles.
• Translate client business challenges into scalable, future-proof measurement frameworks and data solutions.
• Own KPI frameworks across hubs and markets, ensuring consistent alignment and representation in global reporting systems.
• Lead taxonomy governance and ensure standards are applied consistently across hubs and markets.
• Run and govern the hub-level Test & Learn programme, consolidating learnings and sharing best practices across teams.
• Oversee benchmark development, cross-market performance analysis, and executive-level reporting for senior stakeholders.
• Set and enforce standards for data accuracy, governance, performance, and security across measurement platforms and BI architecture.
• Identify opportunities for innovation, advanced analytics, AI, and new data-driven products or services.
• Act as an escalation point, role model, and connector across client teams, internal stakeholders, hubs, and markets.

Skills

Analytics

Measurement

Business Intelligence

Stakeholder management

Communication

Dutch & English language

Tools

Power BI

Azure SQL

Azure Data Factory

Azure Data Lake

SQL

Python

ETL

Data Warehousing

Job description

Publicis Groupe NL is seeking a Reporting Manager who will own analytics and measurement for multi-market clients, including steering KPI governance and executive reporting. You will lead a team across hubs, translating complex business questions into scalable measurement frameworks and data solutions.

You will partner with senior stakeholders to drive data-driven decision making and oversee governance, benchmarking, and performance analysis across markets for the Miele account.