Product Marketing Specialist

Iqbi; Utrecht; On-site; EUR 31,000 - 42,000; Full time

Benefits offered by this job

Hybrid work possible

Impact on sustainable real estate

Job summary

iqbi is seeking an entry-level marketer who can shape how iqbi is positioned in the market. You will develop messaging for property managers, asset managers and ESG officers, ensuring clarity for non‑specialists.

You will create sales materials, track market trends, and translate insights into buyer personas. You will support go-to-market initiatives and content strategy for European markets, with hybrid working and plenty of room for your own initiative.

Qualifications

• Bachelor's or master's in marketing, comms or business.
• Strong Dutch and English writing; clear for non-specialists.
• Interest in data, technology or sustainability.
• Independent and proactive in undefined frameworks.
• Experience in B2B or real estate/energy is a bonus.

Responsibilities

• Develop positioning and messaging for property managers, asset managers and ESG officers.
• Create sales materials: presentations, one-pagers and case studies.
• Track the market and competitors; translate insights into buyer personas.
• Support go-to-market initiatives and content strategy for European markets.

Skills

Bilingual writer Dutch-English

Analytical mindset

Independent worker

Marketing storytelling

Education

Bachelor's or Master in Marketing

Job description

About iqbi

iqbi automates the collection of utility data — such as electricity, gas, water, heat and solar — for real estate portfolios across Europe. We help investors, developers and property managers meet their ESG and CSRD obligations. With offices in Utrecht and Berlin.

Who are you?

You are curious, analytical and write clearly. You think in messages and understand what drives customers. You feel at home in an environment where your contribution truly matters.

• Bachelor's or Master's level education and way of thinking, preferably in marketing, communication or business administration.
• Strong writer in Dutch and English, clear even for non-specialists.
• Affinity with data, technology or sustainability, and curious enough to dive deeper into it.
• Independent and proactive, even when the framework isn't fully defined yet.
• Experience in B2B or the real estate or energy sector? That's a great bonus!

What will you do?

• Develop positioning and messaging for target audiences such as property managers, asset managers and ESG officers.
• Create sales materials that genuinely support the sales conversation: presentations, one-pagers and case studies.
• Track the market and competitors, gather customer insights and translate them into buyer personas.
• Support go-to-market initiatives and contribute to content strategy for European target markets.

What do we offer you?

• An entry-level role with direct impact on how iqbi is positioned in the market, with plenty of room for your own initiative.
• Work on challenges that contribute to a more sustainable real estate sector.
• An engaged, ambitious team, with hybrid working possible.
• Salary €2,800 to €3,800 depending on education and experience.