Product Marketing Lead

Kaiko; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Salary competitive

Good pension plan

25 vacation days per year

Offsites and team events

EUR 1000 learning and development

Autonomy to work in your preferred way

Annual commuting subsidy

Job summary

Kaiko's clinical AI is built for doctors and nurses in hospitals and in general practice. Your job is to show them why it is worth using, and to give the practices and hospitals that approve it the evidence they need. You are our first product marketer.

You write the strategy and the plan, and you carry them out together with our product, sales and clinical teams. We're looking for someone who builds messaging from conversations with users and buyers, and who can write for clinicians without

Qualifications

• 6 to 10 years in marketing, including several in product marketing at product-led software companies that sell to both users and buyers.
• You have written a marketing or go-to-market strategy and plan yourself.
• You have marketed in healthcare, life sciences or medtech, ideally to doctors or nurses, and you are used to having your copy checked by legal or medical reviewers.
• You have produced case studies with customers that sales teams used to win deals.
• You speak and write Dutch and English at a professional level.

Responsibilities

• Set our positioning and messaging for clinicians and buyers, and test it with users before we use it.
• Produce case studies and the privacy and security documents that buyers ask for during a review.
• Work with product on pricing, packaging and in-product messaging. You also check that every claim we make is accurate and approved.
• Support sales on key accounts and work with partners in the clinical community. As we enter new European markets, you adapt the positioning for each one.

Skills

Positioning

Messaging

Case studies

Pricing

In-product messaging

Go-to-market strategy

Medical/clinical copy review

Cross-functional collaboration

Education

Marketing degree

Job description

Picture Laura, 58, with a cough that will not clear. It takes four specialists and a year to find her lung cancer, though the signs were in her file from the start, spread across scans, lab results and reports. No doctor had the whole picture, or the time to weigh it.

kaiko is named after a deep-sea vessel that went 10.911 metres down, to the bottom of the ocean, and came back with what was there. Our clinical AI does the same with a patient’s record and the medical evidence, so doctors have the whole picture when they decide. It is built on our own frontier model and used daily at leading European hospitals.

We are a team of more than a hundred people in Amsterdam and Zurich. Join us so the next patient like Laura is diagnosed months sooner, with a better chance of a long and healthy life.

About the role

kaiko's clinical AI is built for doctors and nurses in hospitals and in general practice. Your job is to show them why it is worth using, and to give the practices and hospitals that approve it the evidence they need.

You are our first product marketer. You write the strategy and the plan, and you carry them out together with our product, sales and clinical teams.

We're looking for someone who builds messaging from conversations with users and buyers, and who can write for clinicians without overselling.

You will be based in Amsterdam, with the expectation of spending at least 50% of your time at the office. You need the right to work in the Netherlands, as we cannot offer visa sponsorship for this role.

Some areas of responsibility

• Set our positioning and messaging for clinicians and buyers, and test it with users before we use it.
• Produce case studies and the privacy and security documents that buyers ask for during a review.
• Work with product on pricing, packaging and in-product messaging. You also check that every claim we make is accurate and approved.
• Support sales on key accounts and work with partners in the clinical community. As we enter new European markets, you adapt the positioning for each one.

About you

• 6 to 10 years in marketing, including several in product marketing at product-led software companies that sell to both users and buyers.
• You have written a marketing or go-to-market strategy and plan yourself.
• You have marketed in healthcare, life sciences or medtech, ideally to doctors or nurses, and you are used to having your copy checked by legal or medical reviewers.
• You have produced case studies with customers that sales teams used to win deals.
• You speak and write Dutch and English at a professional level.

Nice to have:

• Clinical experience as a doctor, nurse or other healthcare professional.
• Experience launching a product in a new country.
• Working knowledge of German.

At kaiko, we believe the best ideas come from collaboration, ownership and ambition. We've built a team of international experts where your work has a direct impact. Here's what we value:

• Ownership: You'll have the autonomy to set your own goals, make critical decisions, and see the direct impact of your work.
• Collaboration: You'll have to approach disagreement with curiosity, build on common ground, and create solutions together.
• Ambition: You'll be surrounded by people who set high standards for themselves and others, who see obstacles as opportunities, and who are relentless in their work to create better outcomes for patients.

In addition, we offer:

• An attractive and competitive salary, a good pension plan, and 25 vacation days per year.
• Great offsites and team events to strengthen the team and celebrate successes together.
• A EUR 1000 learning and development budget to help you grow.
• Autonomy to do your work the way that works best for you, whether you have a kid or prefer early mornings.
• An annual commuting subsidy.

Our interview process is designed to assess mutual fit across skills, motivation, and values. It typically includes the following steps:

• Screening call: A short conversation to align on your motivation, professional goals, and initial fit for the role.
• Technical interview: A deep dive into your problem-solving approach through a technical challenge, case study, or role-specific scenario.
• Onsite meeting (optional): You'll meet team members across functions to explore collaboration dynamics, team fit, and day-to-day context.
• Final executive conversation: A discussion with a member of the executive team focused on long-term alignment and shared expectations for impact.