Marketing Associate - Netherlands

Alt; Leiden; On-site; EUR 44,000 - 58,000; Full time

Benefits offered by this job

Competitive salary

Stock options

30 days holiday

Paid parental leave

Health & wellbeing budget

Learning budget

AI native company

Team offsites

Leiden office

Job summary

Tandem Health is hiring a Marketing Associate to lead the Netherlands' local marketing strategy and execution, aligning brand messaging with Dutch healthcare professionals. You will collaborate closely with NL leadership, product, sales, and MedOps to drive campaigns, events, and market activation that build trust and awareness for the Tandem brand.

Role blends strategic thinking with hands-on delivery, staying closely connected to product, sales, and customer success teams to deliver clear,

Qualifications

• Native-level Dutch (written and spoken).
• Strong professional English (working language).
• 3–5 years in B2B marketing, ideally SaaS/healthtech/regulated industries.
• Experience in complex stakeholder environments and longer sales cycles.
• Strong ownership mindset, structure, and attention to detail.
• Comfort balancing strategy with hands-on execution, and change communication.

Responsibilities

• Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches.
• Support the evolution of the Tandem brand across marketing channels and touchpoints.
• Ensure Dutch communications are native, precise, and aligned with brand guidance.
• Act as the primary marketing partner for Dutch commercial, MedOps, and customer success teams.
• Run demand campaigns for the Dutch market and support product launches and partnerships.
• Adapt central narratives for the Dutch market with strong local judgment.
• Own field marketing, including NedHIS, care groups, and regional roundtables.
• Collaborate with sales on outbound and lead follow-up using Attio, Lemlist, and Clay.
• Build inventory of testimonials and case studies to support sales; track legislation impacting messaging.

Skills

Dutch language

English proficiency

B2B marketing

stakeholder management

ownership mindset

strategy + execution

Tools

Attio

Lemlist

Clay

Job description

Build something monumental for Healthcare!

At Tandem Health we're reimagining healthcare by putting clinicians first. Our platform - designed by clinicians, for clinicians - is built on deep insight into real-world pain points, with intuitive medical notes and workflows that truly support patient care.

We're a fast-scaling health-tech company backed by top investors and expanding globally. We move fast, stay curious, and believe building something that matters starts with an extraordinary team. If you're passionate about impact and innovation, we'd love to meet you!

As a Marketing Associate at Tandem Health, you will own and drive local marketing execution in the Netherlands. This is one of our most strategically important markets. We acquired Juvoly in January 2026, and we're now the Netherlands' largest AI medical scribe, with 1,500+ GP practices (about 35% of Dutch primary care).

In the Netherlands, Tandem has significant market share and is growing fast in primary care. We are now also building the same standing in the segments where we are still early: hospitals, occupational health, mental health, elderly and long-term care as well as the social domain. This role owns the local marketing that makes that happen. You will lead how Tandem shows up to Dutch healthcare professionals. Your job is to make Tandem a brand that the market knows, understands, and trusts.

This role suits a marketer who combines strategic judgment with hands-on delivery, works close to the product, sales, and MedOps teams, and values clarity and credibility over noise.

What you will do

Local marketing execution and ownership

• Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches, with the move to the Tandem brand as the organising thread.

• Support the ongoing development and evolution of the Tandem brand across relevant marketing channels and customer touchpoints, working closely with the NL leadership and central Marketing teams.

• Ensure all Dutch-language communication is native, precise, and aligned with Tandem's brand and the NL messaging guide: lead with time saved, use "HIS" with GPs, and keep the tone personal and pragmatic. Keep the warmth Juvoly is known for as the voice moves to Tandem.

• Act as the primary marketing partner for the Dutch commercial, medical operations, and customer success teams who carry the brand into every customer conversation.

Campaigns, launches, and market activation

• Run demand campaigns for the Dutch market, for example around government funding like the Doorbraakmiddelen and our "Tijd voor zorg" (Time to Care) Kit for practices that have not yet adopted our product Use each campaign to build awareness of the Tandem brand, for example by hosting it on the Tandem site, and shift paid media, events, and visibility toward Tandem over time.

• Support local execution of product launches, brand communications, PR moments, and partnerships, and help ensure customers and prospects receive clear and consistent communication as Tandem evolves.

• Adapt central narratives and campaigns to the Dutch market with strong local judgment.

• Own field marketing: conferences such as NedHIS, care group and regional roundtables, and targeted events.

• Work with sales on outbound and lead follow-up (Attio, Lemlist, Clay), improving speed to lead.

Proof points and sales enablement

• Build and maintain a structured inventory of Dutch customer testimonials, quotes, and case studies. Collect quotes, NPS, and feedback from migrated practices, and use them to show customers that moving to Tandem works.

• Support longer, trust-based sales cycles with relevant assets and proof points.

• Keep competitive messaging current . The core angle: our product works with any EHR and understands clinical context, beyond transcription. Make sure this message carries across the Juvoly and Tandem brands.

• Track external legislation that affect our messaging, such as funding schemes on zorgakkoorden.nl, and keep our claims accurate.

Cross-functional collaboration and insight

• Work closely with sales, MedOps, product, and customer success in the Netherlands.

• Collaborate with Marketing, Comms, and Growth teams across Europe, and with Legal, People, and Product, so the Dutch brand stays consistent with the wider Tandem brand and customer commitments.

• Provide structured market insights and feedback to inform positioning, messaging, EHR integration priorities, and roadmap decisions. Report how customers and prospects react to the rebrand: brand recognition, concerns, and churn signals.

What you bring

• Native-level Dutch (written and spoken).

• Strong professional English (working language).

• 3 to 5 years experience in B2B marketing, ideally SaaS, health tech, medtech, or other regulated industries (including internships, student projects, or freelance work).

• Experience in complex stakeholder environments and longer sales cycles.

• Strong ownership mindset, structure, and attention to detail.

• Comfort balancing strategy with hands-on execution, including change communication where existing customers need reassurance (a rebrand or migration is a strong plus).

• Familiarity with Dutch healthcare (huisartsen, care groups, EHR vendors) is a strong plus.

What we offer

• Competitive salary, reviewed as you grow, plus stock options

• 30 days of holiday

• Paid parental leave

• €1,000 annual health & wellbeing budget, plus mental-health support whenever you need it

• A real learning budget and internal growth paths - build your career without leaving Tandem

• Fully AI native company - let our agents do the grunt work

• Two company off-sites a year, plus a team budget for the things that bring you closer

• State of the art office in the heart of Leiden, your choice of IT equipment

Applying

We building a team that reflects the world we want to change, and we welcome applicants of every background.

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Culture at Tandem

At Tandem, we move fast, think big, and take ownership. We're a high-performing, diverse team with a shared drive to change the future of healthcare - and we’re just getting started.

Our culture is built on action, ambition, and learning. You'll be trusted to take the lead, challenge yourself, and make an impact from day one. We believe real growth happens when you're stretched, supported, and surrounded by smart, passionate teammates who want to win together.

Even though we’re spread across countries, we come together often in Sweden for team meetings, social events, and offsites - blending global reach with real human connection.

We hire for talent, potential, and attitude - valuing different backgrounds and fresh perspectives. Great ideas come from everywhere, and we’re building a team that reflects the world we want to change.

Tandem handles sensitive patient data and will conduct a background check before hiring any candidate.