Product Marketer

Donna; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Equity through ESOP

Healthcare & group insurance

Meal vouchers

Equipment provided

Job summary

Donna is looking for a Product Marketer to bring our proactive AI sales assistant to market. You will shape positioning, drive go-to-market launches, and equip sales with compelling narratives across regions.

You will work closely with leadership, product and sales to grow our footprint globally. You will craft product-led content, enable teams with the right storytelling, and accelerate enterprise adoption through compelling assets and campaigns.

Qualifications

• 5+ years of experience in product marketing, content creation or GTM enablement.

Responsibilities

• Turn positioning, roadmap and new features into differentiated messaging and assets (decks, one-pagers, website copy, demo scripts).
• Own go-to-market launches and campaigns across digital channels.
• Enable GTM teams and partners with narrative and tools.

Skills

Product marketing

Content creation

GTM enablement

Job description

As a Product Marketer, you'll be a vital part of our team, bringing Donna, our proactive AI sales assistant for field sales teams, to market.
Field sales still runs on memory and goodwill. Donna changes that, giving reps more time to do what they do best: selling.

Expect a wide range of challenges, from shaping our positioning across regions and launching new features to equipping sales with the stories that close deals. You'll combine strong storytelling with a real feel for what matters to our target audience.

You'll be the second marketer at Donna, working directly with the Head of Marketing and closely with our founders, product and sales to define how Donna is positioned, launched and loved by field sales teams globally. Along the way, you'll learn from experienced serial entrepreneurs.

If you're ready to make a significant impact in a growing team with global ambitions, Donna is the place for you!

What you'll be doing

• Turn our positioning, roadmap and new features into clear, differentiated messaging and assets tailored to our different personas and regions: pitch decks, one-pagers, website copy, demo scripts and videos.

• Own go-to-market launches and campaigns:

  • Create product-led content on our socials and other digital channels.

  • Enable our go-to-market teams and partners with the right narrative and tools.

  • Orchestrate customer and user communication.

• Shorten sales cycles by working with sales on the pitches and assets that make a difference in navigating enterprise deals.

• Accelerate onboarding and enterprise roll-outs by giving customer success the materials that help users truly adopt Donna.

• Follow the market and track competitor moves. Keep competitive analyses up to date and create battle cards and ROI stories together with our product and customer success team.

• Co-build Donna's content engine with the Head of Marketing and supporting external resources: case studies, videos, playbooks, event materials and SEO/GEO-optimized web content.

• Help create and grow the Donna Champion community, our network of power users: share updates, capture feedback and keep them engaged.

• Have at least 5 years of experience in product marketing, content creation or GTM enablement.

• Love writing and storytelling, you can make complex tech sound simple, human, and exciting (must).

• Have experience in AI, SaaS, marketing & sales tech.

• Are passionate about understanding our enterprise customers, how to convince the different personas and how our solution translates in true customer impact.

• Are hands‑on, curious, and unafraid to dive into both the product and customer conversations.

• Are organized, proactive, and thrive in fast‑paced, evolving environments

Why you’ll love It here

• You’ll help define the category of AI for field sales, one of the most underserved, high‑impact segments in B2B.

• You’ll work side by side with the founders, product and GTM leadership.

• You’ll see your work make a real impact fast: from product launches to live customer wins.

• Competitive salary, flexibility, and the energy of a growing international startup.

What you can expect

• Room to grow as we scale. We're 40+ people, growing fast across Europe and the US, with customers on both sides of the Atlantic, a team in New York. As we grow, there's a real path into lead and specialist roles, including building our partner implementation program.

• Experienced leadership. Our founders have built and exited enterprise software companies twice, and our leaders come from high‑growth SaaS and AI companies.

• A Ghent HQ in the ecosystem. Our home base is in Ghent, connected to the StarApps community and Ghent's wider tech scene.

• Rewards that reflect the stakes. A competitive salary, equity through our ESOP, healthcare and group insurance, meal vouchers, and the equipment you need.

• We invest in the people who invest in the mission. You own your work and give it your all, and we make sure you keep growing: an annual company retreat, dev days and hackathons, regular team events, and a membership to the Collective at Wintercircus.