Product Manager - Non-Footwear & Lifestyle Categories

Bata Group; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Job summary

Bata Group in Amsterdam is seeking a Product Manager Non-Footwear to own end-to-end category management from line planning through post-season review, translating consumer insights into commercially successful assortments.

The role requires cross-functional collaboration with Design, Development, Sourcing and Marketing to ensure on-time delivery, cost targets, and a strong global identity across men, women and kids, aligned with the Unreasonably Good Shoe philosophy.

Qualifications

• 5-8 years of experience in product management.
• Experience in end-to-end category management.
• Strong collaboration across design, development, sourcing and marketing.

Responsibilities

• Own assigned non-footwear categories from line planning through launch and post-season review.
• Execute range architecture, carryovers, newness, and pricing tiers.
• Create briefs from consumer insights, fit and safety requirements for men, women and kids.
• Partner with Design to ensure look, touch, feel, and material choices.
• Work with Development and Sourcing to manage costs, margins, fit, and safety standards.
• Collaborate with local markets to reflect local needs while preserving global identity.
• Provide input into pricing and RRP strategy within the non-footwear architecture.
• Manage product lifecycle, SKU rationalization, and refresh cadence.
• Support seasonal narratives and storytelling for non-footwear launches.
• Track sell-through, returns, fit feedback, and translate insights into future seasons.
• Collaborate with Marketing, Merchandising and Commercial teams for go-to-market.

Skills

Product management

Cross-functional collaboration

Category management

Range planning

Pricing & margins

Project execution

Job description

Bata Group in Amsterdam is seeking a Product Manager Non-Footwear to own end-to-end category management from line planning through post-season review, translating consumer insights into commercially successful assortments.

The role requires cross-functional collaboration with Design, Development, Sourcing and Marketing to ensure on-time delivery, cost targets, and a strong global identity across men, women and kids, aligned with the Unreasonably Good Shoe philosophy.