Product Manager Non-Footwear - Bata

Bata Group; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Job summary

Bata Group in Amsterdam is seeking a Product Manager Non-Footwear to own end-to-end category management from line planning through post-season review, translating consumer insights into commercially successful assortments.

The role requires cross-functional collaboration with Design, Development, Sourcing and Marketing to ensure on-time delivery, cost targets, and a strong global identity across men, women and kids, aligned with the Unreasonably Good Shoe philosophy.

Qualifications

• 5-8 years of experience in product management.
• Experience in end-to-end category management.
• Strong collaboration across design, development, sourcing and marketing.

Responsibilities

• Own assigned non-footwear categories from line planning through launch and post-season review.
• Execute range architecture, carryovers, newness, and pricing tiers.
• Create briefs from consumer insights, fit and safety requirements for men, women and kids.
• Partner with Design to ensure look, touch, feel, and material choices.
• Work with Development and Sourcing to manage costs, margins, fit, and safety standards.
• Collaborate with local markets to reflect local needs while preserving global identity.
• Provide input into pricing and RRP strategy within the non-footwear architecture.
• Manage product lifecycle, SKU rationalization, and refresh cadence.
• Support seasonal narratives and storytelling for non-footwear launches.
• Track sell-through, returns, fit feedback, and translate insights into future seasons.
• Collaborate with Marketing, Merchandising and Commercial teams for go-to-market.

Skills

Product management

Cross-functional collaboration

Category management

Range planning

Pricing & margins

Project execution

Job description

Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 30,000 employees, 24 production facilities, over 5,000 stores in more than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed by unparalleled service, for 120 years.

Since its founding in 1894 by Thomas Bata, the company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, buildings, or technology, but, more importantly, people, knowledge, and core values. This visionary approach has enabled the company to meet each new challenge with creativity and foresight, while earning the trust and confidence of customers, employees, and the communities in which it does business.

Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional facilities guided by three regional business units, allows the company to quickly adapt to changes in the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to proudly function as a local company in every country it serves.

Bata Brand SA

Bata is the leading international company in the footwear market and is present on five continents. The different continents are represented by five business units. Each business unit is organized according to the specificities of each country. Bata Global headquarters are based out of Avenue d'Ouchy 61, 1006 Lausanne, Switzerland.

Description of the Role

Reporting to the Senior Manager – Non-Footwear, the Product Manager Non-Footwear holds end-to-end accountability for assigned non-footwear categories within Bata, from line planning and range architecture through seasonal launch and post-season review.

The role is hands-on and detail-oriented, translating the brand's product strategy and consumer insight into commercially successful, well-executed assortments. The Product Manager Non-Footwear is responsible for the full product lifecycle of their categories, ensuring products are delivered on time, on cost, and on brand, in alignment with the “Unreasonably Good Shoe” philosophy.

The scope of responsibility includes:

• Non-Footwear Category Management – end-to-end execution
• Range Architecture & Seasonal Planning
• Pricing Inputs & Margin Awareness
• Product Lifecycle Management
• Cross-functional Collaboration (Design, Development, Sourcing, Marketing)

The Product Manager Non-Footwear ensures strong alignment between consumer insights, brand intent, product portfolio, pricing architecture, and go-to-market execution to deliver consistent, commercially sound seasonal results.

The Product Manager – Non-Footwear plays a key role in ensuring Bata's non-footwear categories consistently deliver on the brand promise of being unreasonably good—combining comfort, fit, safety, design, and value. This role turns strategy into product excellence at a day-to-day execution level.

Key Responsibilities

• Own assigned non-footwear categories from line planning through launch and post-season review.
• Execute range architecture, including carryovers, seasonal newness, and entry-to-premium price tiers.
• Create clear, well-structured product briefs based on consumer insights, fit and safety requirements, and usage occasions across men, women, and kids segments.
• Partner closely with Design to deliver strong look, touch & feel, proportion, and material choices across the non-footwear range.
• Work with Development and Sourcing to manage cost targets, margin guardrails, fit integrity, quality standards, and compliance with product safety regulations.
• Work closely with local markets to guarantee that local needs are reflected, while keeping a strong global identity.
• Provide input into pricing and RRP strategy within the defined non-footwear architecture.
• Manage product lifecycle management, including SKU rationalization, refresh cadence, and simplification.
• Support development of seasonal consumer narratives and storytelling for non-footwear launches.
• Track in-market performance (sell-through, returns, fit feedback, consumer response) and translate insights into future seasons.
• Collaborate with Marketing, Merchandising, and Commercial teams to support go-to-market execution.

Reporting

Work Experience

The ideal candidate brings:

• 5-8 years of experience in product management, ideally in non-footwear or lifestyle accessory categories.
• Proven experience managing categories or sub-categories end-to-end.
• Strong understanding of fit, comfort, safety standards, materials, and quality expectations across non-footwear categories.
• Solid grounding in range planning, pricing inputs, margin awareness, and lifecycle management.
• Highly organized, execution-focused, and detail-driven.
• Strong cross-functional collaborator with clear communication skills.
• Able to balance consumer insight with commercial and operational realities.