Private Label Development Manager (all genders)

FrieslandCampina; Amersfoort; Hybrid; EUR 86,000 - 117,000; Full time

Benefits offered by this job

Hybrid working

Performance-based bonus (15%)

Holiday allowance (8%)

Pension scheme

Company car & train card

Annual leave 200 hours

Job summary

FrieslandCampina seeks a Private Label Development Manager to drive commercial excellence across Europe by building best-in-class capabilities, tools, and development programs for profitable private label growth. You will work with Commercial Directors Cheese and White Dairy, the Innovation & Growth Director and OpCos, aligning customer needs with market opportunities and business capabilities.

Your role includes embedding capabilities, leading collaboration across OpCos, and delivering

Qualifications

• Master's degree in business administration, marketing, economics or related field.
• 12+ years of experience in Sales, Sales Excellence, Category Management, Customer Development or related FMCG function.
• Experience with private label, portfolio development and customer management; translate insights to commercial opportunities.
• Track record in capability building and change management.
• Strong collaborative spirit; ability to drive adoption through coaching and sharing best practices.
• Experience leading cross-functional projects and commercial transformation across markets or business units.
• Strong strategic thinking and stakeholder management with entrepreneurial, hands-on approach.

Responsibilities

• Embed the developed Private Label capabilities program deeply in the organization through change management.
• Lead Private Label Commercial Excellence: develop framework, methodologies and playbooks for customers.
• Unlock hurdles for OpCos to grow with private label by providing faster access to information and best practices.
• Develop private label capabilities by designing programs, driving knowledge sharing, and facilitating learning forums with global commerce team.
• Connect to I&A to build customer and competitor intelligence as a capability.
• Lead the European private label community: foster collaboration across OpCos and promote continuous improvement.
• Identify barriers for growth and propose solutions; present for leadership consideration.

Skills

Sales experience

Capability building

Change management

Cross-functional leadership

Stakeholder management

Strategic thinking

Leadership influence

Education

Master's degree in Business Administration / Marketing / Economics

Job description

What we ask

• Master's degree in business administration, Marketing, Economics or a related field.
• 12+ years of experience in Sales, Sales Excellence, Category Management, Customer Development or a related commercial function within FMCG.
• Understands private label ways of working, portfolio development and customer management, with the ability to translate insights into commercial opportunities.
• A proven track record in capability building and change management
• Strong collaborative spirit and capability to bring teams along, and driving adoption through coaching, collaboration, and sharing best practices.
• Experience leading cross-functional projects and commercial transformation across markets or business units, aligning customer ambitions with manufacturing capabilities.
• Strong strategic thinking and stakeholder management skills, combined with an entrepreneurial, hands‑on approach and experience engaging senior customers and business leaders.

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day. As a farmer‑owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

Salary between €7,700 and €10,450 gross per month (full‑time), depending on experience and fit for the role.

A work week of 32 to 40 hours, 15% company performance‑based bonus, 8% holiday allowance and a pension scheme.

Hybrid working with flexible working hours, lease car anda train card.

200 hours of annual leave, with the option to buy or sell up to 40 hours.

Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy Description

As Private Label development Manager you will drive commercial excellence across Europe by building best‑in‑class capabilities, commercial tools and strategic development programs that enable profitable private label growth. The role acts as the European centre of expertise for Private Label and enables C ommercial Directors and Operating Companies to win in the marketplace.

You will work closely with the Commercial Directors Cheese and White Dairy, the Innovation & Growth Director and our operating companies (OpCos). By connecting customer needs, market opportunities and business capabilities, you will setup the organization better to win with private label.

Your main responsibilities include:

• Embed the developed Private Label capabilities program deeply in the organization, by change management.
• Lead Private Label Commercial Excellence: develop the private label excellence framework, design commercial methodologies and customer engagement frameworks, create playbooks and tools
• Unlock hurldes for opco’s to grow with private label by providing faster and easier access to relevant information and best practices
• Develop private label capabilities by designing capability programs, driving knowledge sharing, facilitating learning forums, in close collaboration with the global commerce team. This comes to live in practical tools, and embedding consistent ways of working while supporting local execution.
• Connect closely to I&A to build strong customer and competitor intelligence as one of the capabilities
• Lead the European private label community : create collaboration across opco’s, establish learning from each other and continuous improvement
• Identify barriers for growth with Private Label and make proposals how to unlock them, ready for decision in the leadership team

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

You will be part of the European Commercial organisation and report to the Commercial Director Europe. You will work with OpCo Managing Directors, Commercial, Innovation, Category, Operations and local Sales teams, as well as senior Private Label customers and Business Group leadership.

This role has no direct reports. You will lead through expertise, influence and collaboration, supporting local teams and building the capabilities needed to deliver our Private Label growth ambitions.