About the Role
The Principal, EMEA Strategy is a senior individual contributor within the EMEA Strategy team, helping shape and activate the future of Nike's integrated marketplace across Nike Direct and wholesale channels. The role reports to the Director, Strategy EMEA, responsible for Marketplace, and works closely with the EMEA Strategy team and EMEA Marketplace leadership. Primary business partners are leaders across Nike Direct and Nike Sales, with close connection to Global Strategy. The role leads priority strategic workstreams and contributes to annual strategic planning, translating enterprise and EMEA priorities into clear choices, implications and plans.
Key Responsibilities
- Lead priority strategic workstreams focused on shaping the future of the EMEA marketplace across Nike Direct and wholesale channels.
- Lead end-to-end strategic projects across marketplace growth and broader business priorities, owning the problem solving, workplan and cross-functional engagement from framing through recommendation and activation.
- Contribute to the annual strategic planning process, translating enterprise and EMEA priorities into clear choices, implications and plans.
- Develop fact-based perspectives, scenarios and executive-ready recommendations that support strategic planning and leadership decision-making, combining consumer, competitive, commercial and financial analysis.
- Partner with business leaders and critical functions as a trusted thought partner, constructively challenging assumptions, building alignment and translating strategy into clear priorities and executable plans.
- Contribute to the quality, capability and development of the broader EMEA and Global Strategy community through coaching, collaboration and best-practice sharing.
Required Experience & Qualifications
- Solid experience in top-tier strategy consulting, commercial leadership and/or strategy roles within a complex consumer-led business.
- Demonstrated marketplace experience across owned and wholesale channels, with an understanding of how consumer, brand and commercial choices come together across an integrated marketplace.
- Proven ability and strong track record of independently leading complex, cross-functional strategic projects and planning processes from problem definition or framing through recommendation and activation.
- Excellent problem-solving skills, with the ability to structure ambiguous questions and apply rigorous quantitative and qualitative analysis.
- Strong business judgment and the ability to connect consumer, brand, marketplace, commercial and financial considerations.
- Executive presence and proven influencing and relationship-management skills, with the ability to operate as a credible peer to senior business leaders and drive alignment without formal authority.
- Excellent communication and storytelling skills, with experience developing clear, executive-ready recommendations.
- Ability to operate with a high degree of independence while maintaining clear upward communication and surfacing key risks and choices.
- Consumer-centric and entrepreneurial mindset, with a strong bias toward impact and action, and a collaborative, challenging and caring team orientation.
- Rigorous problem solving combined with strong commercial judgment, stakeholder influence and the ability to connect enterprise direction with EMEA business realities.
- Experienced, consumer-centric strategist who challenges conventional thinking, brings clarity to ambiguity and translates strategy into focused action.
Preferred Skills
- MBA or equivalent experience preferred.