Power User – Adobe Journey Optimizer (AJO)

dentsu; Rotterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

3 Well-being Days

Social Impact Days

Learning and development opportunities

Job summary

Merkle, a dentsu company, is seeking a Power User for Adobe Journey Optimizer to design, build, and optimize real-time customer journeys across channels. You will mentor marketing operations and collaborate with data teams to ensure accurate audience activation in AEP.

You will work with cross-functional teams on strategy and execution, stay current with AJO features, and contribute to a high-performing CXM environment in a hybrid Amsterdam/Rotterdam setting.

Qualifications

• Deep expertise in marketing automation and customer journey orchestration.
• 1+ years of hands-on experience with Adobe Journey Optimizer.
• Strong understanding of audience segmentation and multi-channel campaigns.
• Proficient in AJO interface, journey mapping, decision logic, and personalization configuration.
• Working knowledge of Adobe Experience Platform and real-time data activation.
• Experience with email, SMS, and digital marketing channels.
• Excellent communication and mentoring skills—able to explain complex concepts clearly to non-technical stakeholders.
• Familiarity with agile methodologies and collaboration tools such as Jira, Confluence, and Slack.
• Strong problem-solving skills and a collaborative, team-oriented mindset.

Responsibilities

• Design and build complex, multi-step customer journeys using Adobe Journey Optimizer with a clear multi-brand structure and organization.
• Configure target audiences, segments, and triggers to enable real-time personalization within AJO.
• Execute end-to-end campaign setup across email, SMS, push notifications, and other channels integrated with AJO.
• Collaborate with data teams to ensure data accuracy and proper audience activation from Adobe Experience Platform (AEP).
• Continuously optimize journey performance through A/B testing, segmentation analysis, and performance insights.
• Create and maintain reusable journey templates, configuration guides, and best practice documentation for multiple brands.
• Provide hands-on mentorship and on-the-job coaching to marketing operations and campaign management team members.
• Troubleshoot journey issues, answer functional questions, and document solutions for team knowledge retention.
• Stay up to date with Adobe Journey Optimizer features, updates, and CXM best practices.

Skills

Adobe Journey Optimizer

Marketing automation

Audience segmentation

Multi-channel campaigns

Mentoring

Agile methodologies

Cross-functional collaboration

Jira Confluence Slack

Tools

Adobe Experience Platform

Adobe Journey Optimizer interface

Job description

The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.

Job Description:

Are you an expertinAdobe Journey Optimizer? If so, we have an exciting opportunity for you!

As a Power UserwithAdobe Journey Optimizer (AJO),you’llbe at the forefront of designing, building, andoptimizingreal-time customer journeys.You’llwork closely with cross-functionalteams about marketingstrategy, data, andcreativityto deliver seamless, personalized experiences across multiple channels. As a functional specialist and mentor,you’llbridge the gap between strategy and execution, ensuring smooth day-to-day operations and accelerating AJO adoption across the organization.

Key Responsibilities

• Design and build complex, multi-step customer journeys using Adobe Journey Optimizer witha clearmulti-brand structure and organization.

• Configure target audiences, segments, and triggers to enable real-time personalization within AJO.

• Execute end-to-end campaign setup across email, SMS, push notifications, and other channels integrated with AJO.

• Collaborate with data teams to ensure data accuracy and proper audience activation from Adobe Experience Platform (AEP).

• Continuouslyoptimizejourney performance through A/B testing, segmentation analysis, and performance insights.

• Create andmaintainreusable journey templates, configuration guides, and best practice documentation for multiple brands.

• Provide hands-on mentorship and on-the-job coaching to marketing operations and campaign management team members.

• Troubleshoot journey issues, answer functional questions, and document solutions for team knowledge retention.

• Stay up to date with Adobe Journey Optimizer features, updates, and customer experience management (CXM) best practices.

Skills and Experience

• Deepexpertisein marketing automation and customer journey orchestration.

• 1+ years of hands-on experience with Adobe Journey Optimizer.

• Strong understanding of audience segmentation, journey design, and multi-channel campaign execution.

• Proficiencyin AJO interface, journey mapping, decision logic, and personalization configuration.

• Working knowledge of Adobe Experience Platform and real-time data activation.

• Experience with email, SMS, and digital marketing channels.

• Excellent communication and mentoring skills—able to explain complex concepts clearly to non-technical stakeholders.

• Familiarity with agile methodologies and collaboration tools such as Jira, Confluence, and Slack.

• Strong problem-solving skills and a collaborative, team-oriented mindset.

Preferred Qualifications

• Adobe Certified Associate – Adobe Journey Optimizer or similar Adobe marketing certification.

• Experience managing multi-brand or multi-product marketing environments.

• Background in marketing operations, campaign management, or digital marketing.

• Experience working in a CXM agency or consulting environment.

What We Offer

• A dynamic, international work environment with colleagues from around the globe.

• A challenging position at a successful company in a growing market.

• A fun and inclusive culturethinkfoosball, table tennis, themed events, and team parties.

• 3 extra days off (yes, at Merkle we take your well-being very seriously) - in addition to 25 annual vacation days, there are 3 Well-being Days.

• 2 Social Impact Days - you can volunteer for a charity of your choice.

• Extensive learning and development opportunities, including a wide range of personal and online training.

• A hybrid work model, with 2-3 days in the office and the rest working from home.

• A competitive salary and excellent secondary benefits.

Where You’ll Work

You’lljoin a talented, diverse team of professionals in our Amsterdam or Rotterdam office. We’rea group of curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. At Merkle, we value initiative, celebrate individuality, and never forget to have fun along the way.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deepexpertisein data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and drive hyper-personalized marketing strategies. As part of thedentsunetwork, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall,Odido, andVodafoneZiggo.We’reproud partners of Google, Adobe, Salesforce, andSelligent.

Inclusion and Diversity:

At Merkle we believe in the power of diversity. Wewelcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Contact:

We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: [e-mail] EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2

Location:

Rotterdam

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)