Performance Marketeer

Dorel Juvenile; Helmond; Hybrid; EUR 37,000 - 44,000; Full time

Benefits offered by this job

Hybrid work up to 3 days

13th month

28 vacation days (full-time)

Extensive retirement plan

Travel expenses

Laptop and telephone

Bicycle Plan

Collective health insurance

Job summary

Dorel Juvenile Europe is seeking a Performance Marketeer to drive SEA and Affiliate campaigns across multiple European markets, elevating brands Maxi-Cosi, Tiny Love, Bebeconfort, and Safety 1st. You will create, manage, and optimize data-driven campaigns with strong ROI focus, aligning with business objectives.

You will join the European Digital Marketing team, lead cross-market initiatives, and help maximize performance across key markets while collaborating with ecommerce and external

Qualifications

• 2+ years of experience in SEA and Affiliate Marketing.
• Experience with Google Ads and affiliate partnerships.
• Excellent written and spoken English.

Responsibilities

• Set up, manage, and optimize SEA campaigns using Google Ads and Microsoft Ads.
• Manage affiliate marketing efforts across UK, NL, DE and FR.
• Continuously optimize SEA and Affiliate channels to meet KPIs with A/B testing.
• Collaborate with the ecommerce team to define campaign strategies.
• Monitor and manage a large budget across nine countries for ROAS targets.
• Analyze data to inform decisions and adjust campaigns.
• Coordinate with channels and teams for smooth operations and stock management.

Skills

SEA Marketing

Affiliate Marketing

English Proficiency

Google Ads

Channable

GA4

Data Analysis

ROI Focus

Stakeholder Management

Campaign Prioritization

Education

HBO level Marketing/Business

Job description

About Us

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries.

About Us

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards. Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth.

Your mission

As a Performance Marketeer at Dorel Juvenile Europe, your mission is to drive and optimize our SEA and Affiliate marketing channels across multiple European markets, helping to elevate the digital presence of leading brands such as Maxi-Cosi, Tiny Love, Bebeconfort, and Safety 1st. Combining analytical, data-driven decision-making with a strong commercial mindset, you will create, manage, and optimize impactful campaigns across various platforms, ensuring our marketing efforts align with business objectives and deliver excellent ROI. As part of our European Digital Marketing team, you will play a key role in growing performance and maximizing results across key markets.

Key Responsibilities

• Set up, manage, and optimize SEA campaigns using Google Ads and Microsoft Ads, focusing primarily on performance while maintaining brand awareness.
• Manage affiliate marketing efforts and partnerships across the UK, Netherlands, Germany, and France. This includes working with closed user groups (CUG) and ensuring effective communication and representation of Dorel Juvenile.
• Continuously optimize both SEA and Affiliate channels to meet KPIs and targets. Conduct A/B testing and leverage data analysis to improve campaign performance.
• Collaborate with the e-commerce team to define campaign strategies and ensure alignment with overall business objectives.
• Help monitor and manage a large budget across nine countries, ensuring monthly ROAS targets are met.
• Analyze and interpret data to make informed decisions and adjustments to campaigns.
• Coordinate with various channels and teams to ensure smooth operations and effective stock management.

Your profile

• Minimum of 2 years of experience working with SEA and Affiliate Marketing.
• HBO level of education in Marketing, Communications, Business, Management or related.
• Excellent communication skills in English both verbal and written.
• Proficient in Google Ads and Channable, with a solid understanding of Google Analytics 4 (GA4).
• Strong ability to analyze and manipulate data to come up with actionable insights and put those insights into actions.
• Commercially minded, with a clear focus on achieving business objectives, maximizing ROI, and identifying growth opportunities.
• Confident in managing external partners and agencies, able to challenge recommendations constructively and ensure focus remains on business priorities and performance.
• Proactive, results-driven, and comfortable taking ownership of projects while working independently.
• Strong stakeholder management, communication, and problem-solving skills.
• Able to prioritize effectively and manage multiple campaigns and projects across different European markets in a dynamic environment.

Are you ready to grow with us?

• A monthly gross salary of €3600 a month based on your experience and knowledge, with room to grow.
• This is a position for 32 to 40 hours per week, depending on your preferences.
• You will first receive an annual contract with a probation time of one month.
• You are eligible for a 13th month every year.
• The option to work hybrid up to 3 days, with 2 joint office days.
• The annual leave entitlements consist of 28 vacation days in the case of full-time employment.
• Extensive retirement plan.
• Other terms include travel expenses, use of a laptop and telephone if required, option to purchase extra holiday hours, Bicycle Plan and collective health insurance.

Working at a Top Employer

We are thrilled to have been officially certified as a 'Top Employer' since 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon-to-be DJE team member, this means we prioritize your well-being, development, and experience at Dorel Juvenile. For more information, visit the Top Employers Institute's website .

About Dorel Juvenile

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards. Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.