Pan-European Brand Manager

Geely Auto Europe; Amsterdam; On-site; EUR 95,000 - 140,000; Full time

Benefits offered by this job

Competitive remuneration package

International exposure

Growth potential

Job summary

Geely Auto Europe in Amsterdam is seeking a Pan‑EU Brand Manager to lead localized brand strategy and governance across Europe. You will coordinate with HQ and markets to ensure consistent brand assets, messaging and customer experience.

The ideal candidate has 10+ years in brand management, Pan‑EU experience, and strong localization, project and stakeholder skills in automotive or mobility. Fluent English is required; additional European languages are a plus.

Qualifications

• 10+ years of brand management experience in brand strategy or regional marketing.
• Experience working across Pan‑EU markets.
• Strong localization strategy understanding and consumer behavior in Europe.
• Experience in automotive, mobility, premium consumer products, or related sectors.
• Strong project management and stakeholder management capabilities.
• Fluent English communication; additional European languages are a plus.

Responsibilities

• Develop and execute brand strategies across Pan‑EU markets.
• Synthesize consumer insights and market intelligence into actionable strategies.
• Support market-entry and localization initiatives for priority markets.
• Manage Pan‑EU brand governance processes and standards.
• Maintain regional brand assets, guidelines, and messaging frameworks.
• Ensure brand consistency across channels and local market activities.
• Monitor brand health and performance; benchmark against competitors.

Skills

Brand management

Brand strategy

Localization

Stakeholder management

Project management

Cross-functional collaboration

English fluency

Pan‑EU experience

Automotive knowledge

Market insights

Job description

About the Role

As we continue expanding across Europe, we are looking for a strategic and market-oriented Pan‑EU Brand Manager to support the development and execution of brand strategy at Geely Brand Europe. Reporting to the Europe Brand Leader, this role will play a key role in shaping localized brand positioning, building Pan‑EU brand systems, aligning visual identity, creative standards, messaging, and customer experience to deliver consistent brand experiences.

This position requires someone who can combine strategic thinking with strong cross‑functional collaboration, working closely with headquarters and local markets to strengthen brand relevance and market impact.

Key Responsibilities

Brand Strategy & Localization

• Support the Europe Brand Leader in developing and executing brand strategies across Pan‑EU markets.
• Contribute to Pan‑EU brand positioning, messaging frameworks, and localization approaches.
• Synthesize consumer insights, market intelligence, and cultural trends into actionable brand strategies that drive business growth.
• Support market‑entry and localization initiatives for priority markets.

Brand Governance & Brand Systems

• Build and maintain Pan‑EU brand governance processes and standards.
• Manage regional brand assets, guidelines, and messaging frameworks.
• Ensure brand consistency across customer touchpoints and local market activities.
• Support governance processes for branded materials and communications.
• Define and maintain standards for regional creative execution.
• Collaborate with agencies and creative partners on material development.
• Ensure localization efforts align with overall brand direction.
• Review and optimize customer‑facing assets across channels.

Brand Monitoring

• Monitor brand health, awareness, and market performance.
• Conduct competitor benchmarking and consumer analysis.
• Transform research findings into strategic recommendations.

Qualifications

Required

• 10 years of experience in brand management, brand strategy, or regional marketing roles.
• Experience working across Pan‑EU markets.
• Strong understanding of localization strategy and consumer behavior in Europe.
• Experience in automotive, mobility, premium consumer products, or related sectors.
• Strong project management and stakeholder management capabilities.
• Fluent English communication skills. Additional European language skills are a plus.

Preferred

• Experience supporting international market expansion projects.
• Experience working within matrix organizations.

What We Offer

• Competitive remuneration package.
• A fast‑paced dynamic environment in a successful international organization.
• International exposure with the chance to adapt locally and make a difference.
• Growth potential.

Geely’s mission is to create a smart mobility experience that exceeds user expectations, become a tech‑driven global auto company and the most competitive and respectable Chinese auto brand in the world.