Growth Marketing Associate, Paid Social

Luminik; Amsterdam; Hybrid; EUR 47,000 - 60,000; Full time

Benefits offered by this job

Hybrid work environment

Home office set-up allowance

Temporary work from abroad policy

Team events

Job summary

Angi’s Paid Social team powers performance-driven campaigns across US, Canada and Europe, optimizing Meta campaigns to hit CPA, CAC, and ROAS goals.

The role leverages data analysis to turn creative assets into high-converting ads, works with the Brand Team, and tests new ideas through structured experiments. Hybrid work and international projects are involved.

Qualifications

• 1–2 years of experience in paid social or performance marketing.
• Comfortable working with growth marketing KPIs (CAC, CPA, CPM, CVR, LTV).
• Comfortable working with data—pull a report, identify a pattern, and communicate insights.
• Able to utilize AI tools to improve efficiencies.

Responsibilities

• Manage Meta Conversion Campaigns across assigned markets to hit CPA, CAC, and ROAS targets.
• Track KPIs, flag performance drops, and propose fixes.

Skills

Paid social

Growth KPIs

Data analysis

AI tooling

Creative thinking

Cross-team collaboration

Tools

Meta Ads Manager

Job description

For over 30 years, Angi has powered the future of the home services industry, creating an environment where homeowners and pros benefit from more jobs done well.

For homeowners, our platform is a reliable way to find skilled pros. For pros, we're a reliable business partner who helps them find the winnable work they want, when they want. For employees, we're an amazing place to call home. We can't wait to welcome you.

Angi at a glance:

• Founded in 1995 as Angie's List and rebranded in 2021

• Global company with 9 brands in 8 countries and employees worldwide

• Homeowners have turned to us for 300 million home projects and counting

About the team

Angi's Paid Social team is a performance-driven team responsible for scaling Pro and Homeowner acquisition across US, Canada and Europe. We run campaigns on Meta at scale, combining data analysis with creative thinking to drive efficient growth. We work closely with our Brand team to bring to live compelling, high-performing ads - and we move fast. As part of this team, you'll contribute to managing campaigns across markets, own creative performance reporting, and play a hands-on role in shaping the creative direction for your channels.

What you'll do:

• Manage Meta Conversion Campaigns: Set up, monitor, and optimize daily paid social campaigns across assigned markets to ensure we consistently hit our goals (CPA, CAC, and ROAS/profit targets).

• Track KPIs & Troubleshoot Performance: Keep a close eye on conversion metrics, quickly flag performance drops or irregularities, and come up with practical fixes rather than waiting for direction.

• Turn Creative Data into Better Ads: Analyze key ad metrics (CTR, CVR, hook rates) to see what content actually converts, work closely with the Brand Team to request new winning assets and participating in brainstorming sessions to find new messaging angles.

• Test & Experiment: Run structured A/B tests and bring fresh campaign ideas to the table based on competitor research, platform trends, and platform updates.

• Support Growth & Measurement Projects: Support cross-team projects and initiatives—from tracking Conversion Lift Studies to contributing to AI tooling rollouts—with clear ownership of defined workstreams.

Who you are:

• 1-2 years of experience in paid social or performance marketing; hands-on experience with Meta Ads Manager is a plus

• Comfortable working with growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.

• Comfortable working with data - you can pull a report, identify a pattern, and communicate what it means in plain language

• Comfortable utilizing AI tools to improve efficiencies and integrate their usage in daily work

• Curious about creative: you pay attention to what's working in the feed, you have opinions about why, and you want to bring that perspective into the room

• A self-starter who flags problems early, proposes solutions, and follows through without needing to be chased

• Organized and detail-oriented - you can manage multiple markets and workstreams without things falling through the cracks

• Collaborative and clear communicator; you work well across teams and know how to translate performance data into something a creative team can act on

Compensation & Benefits:

• The salary band for this position ranges from €47,000 - €60,000, commensurate with experience and qualifications.

• Hybrid work environment and home office set-up allowance.

• Temporary work from abroad policy.

• Regular team and social events.

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Our hiring process may utilize artificial intelligence (AI) tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.