Paid Media Specialist

Sunweb Group; Rotterdam; Hybrid; EUR 49,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Office furniture provided

IT equipment provided

25 holidays per year

Discounts on Sunweb bookings

Coaching and development plan

Travel allowances

Job summary

Sunweb Group is seeking a Paid Media Specialist to own strategy, performance, and media planning across multiple markets in a hybrid Rotterdam setting. You will collaborate with agencies and internal teams to translate business goals into scalable media solutions.

You will drive measurement, experimentation, and optimization using MMM, MTA, and incrementality approaches while exploring new channels and technologies. The role demands strategic thinking and autonomous execution.

Qualifications

• 5+ years of experience in performance marketing or paid media, preferably within ecommerce, travel, or another fast-paced consumer environment.
• Strong knowledge of paid media channels, including Paid Social, Display, Video, and/or Programmatic Advertising. Experience across multiple channels is essential.
• Proven experience managing media budgets, setting performance targets, and optimising investment decisions.
• Strong analytical and commercial skills, with the ability to translate business challenges and data insights into effective media strategies.
• Experience managing and challenging media agencies and external partners.
• Experience with advanced measurement frameworks and experimentation methodologies. Familiarity with Marketing Mix Modelling (MMM), Multi‑Touch Attribution (MTA), and incrementality measurement is a strong advantage.
• Experience working with relevant advertising, analytics, and automation platforms.
• A strong interest in AI, automation, emerging media channels, and advertising technology.
• Excellent stakeholder management skills, a proactive mindset, and the ability to work autonomously in an international environment.

Responsibilities

• Own paid media performance and media planning across designated markets and brands, including budget allocation, target setting, channel strategy, and investment decisions.
• Lead and challenge our media agencies, providing clear strategic direction while holding them accountable for execution quality, optimization, and results.
• Turn business challenges into paid media opportunities by partnering with Brand, Pricing, E-commerce, Creative, and Commercial teams.
• Drive measurement and experimentation using data, testing frameworks, and advanced measurement methodologies to optimize investment decisions.
• Drive AI and automation initiatives to improve processes, scalability, and decision-making.
• Bring new ideas and opportunities by exploring emerging channels, audiences, partners, and advertising tech with strong business cases for testing.
• Shape the future of paid media at Sunweb Group, partnering on strategic initiatives and supporting implementation across markets.

Skills

Performance marketing

Paid media

Paid Social

Display

Video

Programmatic

Media budgeting

Analytics

MMM

MTA

AI interest

Job description

As our Paid Media Specialist, you will own the performance and strategic direction of paid media across your designated markets and brands. You will translate business challenges into impactful media strategies, define media plans and targets, and ensure our agencies and partners deliver against ambitious business goals.

This is not a traditional campaign management role. While our agencies support the day-to-day execution of campaigns, you will be responsible for setting the strategic direction, making investment decisions, challenging recommendations, and driving continuous performance improvements.

You will be part of the Marketing Channels Team, working alongside specialists across different marketing disciplines. In this role, you will report to the Advertising & Growth Lead and collaborate closely on strategic initiatives that drive innovation and strengthen paid media performance across Sunweb Group.

Location: Rotterdam (Hybrid – 50% in office)
Start Date: ASAP

Availability: Full time

Your impact

• Own paid media performance and media planning across your designated markets and brands, including budget allocation, target setting, channel strategy, and investment decisions.

• Lead and challenge our media agencies, providing clear strategic direction while holding them accountable for execution quality, optimization efforts, and business results.

• Turn business challenges into paid media opportunities, partnering with teams across Brand, Pricing, E-commerce, Creative, and Commercial to translate objectives into actionable media strategies.

• Drive measurement and experimentation, leveraging data, testing frameworks, and advanced measurement methodologies to understand media impact and optimize investment decisions.

• Drive AI and automation initiatives, identifying opportunities to improve processes, increase scalability, and enhance decision‑making.

• Bring new ideas and opportunities to the table, exploring emerging channels, audiences, partners, and advertising technologies while building strong business cases for testing and adoption.

• Shape the future of paid media at Sunweb Group, partnering with the Advertising & Growth Lead on strategic initiatives and supporting their implementation across markets.

What skills will bring you to the top?

You combine deep paid media expertise with strong commercial awareness and analytical thinking. While agencies support operational execution, you understand the platforms and their mechanics well enough to challenge recommendations, identify opportunities, and make informed strategic decisions that drive business growth.

• 5+ years of experience in performance marketing or paid media, preferably within e-commerce, travel, or another fast‑paced consumer‑focused environment.

• Strong knowledge of paid media channels, including Paid Social, Display, Video, and/or Programmatic Advertising. Experience across multiple channels is essential.

• Proven experience managing media budgets, setting performance targets, and optimising investment decisions.

• Strong analytical and commercial skills, with the ability to translate business challenges and data insights into effective media strategies.

• Experience managing and challenging media agencies and external partners.

• Experience with advanced measurement frameworks and experimentation methodologies. Familiarity with Marketing Mix Modelling (MMM), Multi‑Touch Attribution (MTA), and incrementality measurement is a strong advantage.

• Experience working with relevant advertising, analytics, and automation platforms.

• A strong interest in AI, automation, emerging media channels, and advertising technology.

• Excellent stakeholder management skills, a proactive mindset, and the ability to work autonomously in an international environment.

Let us introduce Sunweb Group

Sunweb Group is one of Europe’s largest online travel agencies, sending over 1.3 million holidaymakers annually to unforgettable destinations. Operating in eight international markets, we cater to all travelers through our brands, Sunweb and ‘Eliza Was Here.’ With a team of 600 colleagues and operational hubs in Rotterdam, Girona, Paris, Copenhagen, Stockholm, Antwerp, Chambéry, and Zurich, we deliver seamless, high‑quality holiday experiences at competitive prices. Our Fast Forward culture fosters focus and trust, enabling us to shape the future of holidays while helping our customers press pause and create lasting memories.

Why join our journey?

• Monthly gross salary between €4400,- and €5400,- (depending on experience) plus 6 ATV days (based on full‑time employment, excluding 8% holiday allowance). Please note: ATV days do not apply to part-time contracts.

• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.

• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment.

• We enjoy the journey so enjoy 25 holidays based on full time employment.

• A personalized Reflect & Develop Plan to support your career growth.

• Benefit from coaching sessions designed to support your well‑being.

• Receive work‑from‑home and travel allowances to ease your daily routine.

We look forward to hearing from you!

Closing date for applications: 9th of October

Here’s what you can expect during our selection process:

• Initial conversation (via video) with our Talent Acquisition Specialist (week 42)

• First interview (via video) with the Advertising & Growth Lead (week 43)

• Second interview (live) with the Head of Channels and the Advertising & Growth lead (week 43-44)

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.

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