Paid Media Lead — Meta & Google Ads, Remote

Digital Wizards; Netherlands; Hybrid; EUR 33,000 - 50,000; Full time

Job summary

Digital Wizards is seeking an Advertising Specialist to own and optimize paid campaigns across Meta and Google Ads for clients in a mix of B2B and e‑commerce markets.

You’ll translate business goals into effective campaign structures, manage budgets, and provide proactive recommendations. A data‑driven mindset with GA4 and attribution is essential, as is the ability to communicate insights clearly.

Qualifications

• 2–3 years of experience with Meta Ads and Google Ads (Search, Shopping, Performance Max, Demand Gen).
• Experience with LinkedIn Ads is a major plus.
• Minimum HBO level of work and thinking.
• Data-driven: GA4, conversion tracking, server-side tagging, attribution.

Responsibilities

• Set up, optimize, and scale paid campaigns across Meta and Google Ads.
• Translate client goals into campaign structure with clear rationale.
• Proactive recommendations with budget ownership.
• Explain results to clients in plain language.

Skills

Meta & Google Ads

LinkedIn Ads

Data-driven GA4

ROAS mindset

Education

Higher Vocational Education (HBO)

Job description

Digital Wizards is seeking an Advertising Specialist to own and optimize paid campaigns across Meta and Google Ads for clients in a mix of B2B and e‑commerce markets.

You’ll translate business goals into effective campaign structures, manage budgets, and provide proactive recommendations. A data‑driven mindset with GA4 and attribution is essential, as is the ability to communicate insights clearly.