Online Category Manager

WE Fashion; Utrecht; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Salary aligned to experience

Travel allowance

25 vacation days

8% holiday allowance

Shop discount

Pension scheme

Insurance package

Moments that matter day

WE Academy

Fitness discounts

Free fruit

Team events

Job summary

WE Fashion is seeking an Online Category Manager to drive commercial performance for WEfashion.com. You will translate data, customer insights, and market developments into concrete optimizations that boost conversion and revenue while enhancing the online customer experience.

You will analyze KPIs, prioritize opportunities, and collaborate with Buying, Merchandising, Marketing, and other E-commerce colleagues to align assortment, content, and campaigns.

Qualifications

• Experience analyzing commercial data and translating insights into actions.
• Ability to work with KPIs like conversion, revenue, traffic, and product performance to drive results.
• Comfort working with multiple stakeholders and translating opportunities into improvements across the online journey.
• Knowledge of SFCC, Contentsquare, and Excel; familiarity with A/B testing, web analytics, personalization, and AI is a plus.

Responsibilities

• Analyze KPIs (conversion, revenue, traffic, product performance) and turn insights into optimization initiatives.
• Set priorities for categories and own the results, coordinating with Buying, Merchandising, Marketing and E-commerce teams.
• Develop data-driven hypotheses and test them with the BSI team to drive online growth.
• Contribute to personalization, AI, and technical optimization to improve the customer journey and conversion.
• Lead and manage one E-commerce Merchandiser to support growth ambitions.
• Report to the Digital Trade Manager within the Digital Trade team.

Skills

E-commerce knowledge

Data analysis

KPI tracking

Stakeholder management

Tools

Salesforce Commerce Cloud

Contentsquare

Excel

Job description

Do you thrive on identifying and capitalizing on commercial opportunities? As an Online Category Manager, you will be responsible for the commercial performance of these categories on wefashion.com. You will translate data, customer insights, and market developments into concrete optimizations that contribute to conversion growth, revenue, and a strong online customer experience.

In this role, you will continuously analyze KPIs such as conversion, revenue, traffic, and product performance, turning insights into targeted improvement initiatives. With your commercial mindset, analytical skills, and passion for fashion, you know where the biggest opportunities lie. Together with Buying, Merchandising, Marketing, and the rest of your E-commerce colleagues, you ensure that assortment, content, and campaigns are optimally aligned.

You identify commercial opportunities, set the right priorities, and take ownership of the results of your categories. To implement data-driven optimizations, you develop hypotheses and test them with the support of the BSI team. In addition, you will contribute to innovations in personalization, AI, and technical optimization to further improve the online customer journey and conversion.

With your proactive and results-driven approach, you know how to connect different stakeholders and make a real impact on the online growth of WE Fashion.

This role is part of the Digital Trade team (9 FTE) and you will report to the Digital Trade Manager. You will manage one E-commerce Merchandiser, who will support you in achieving our growth ambitions.

Where you will make an impact:

• You have relevant knowledge of e-commerce, retail, or fashion through your education and/or professional experience.
• You have experience analyzing commercial data and are able to translate insights into concrete actions and improvements.
• You have experience working with KPIs such as conversion, revenue, traffic, and product performance, and know how to use these metrics to drive results.
• You are comfortable working with different stakeholders and can translate commercial opportunities into improvements across the online customer journey.
• You have experience working with tools such as Salesforce Commerce Cloud, Contentsquare, and Excel. Knowledge of A/B testing, web analytics, personalization, and AI is a plus.

We evaluate all applicants based on competencies, experience and equal pay (m/f/x).

WE WORK FOR YOU

With your commercial mindset, you play a key role in driving our daily growth and innovation and that deserves something in return. You work for WE®, WE work for you. That's why we offer:

• A salary that matches your knowledge, education and experience.
• A travel allowance, 25 vacation days, 8% holiday allowance (which you can choose to receive annually or monthly), a standard 20% shop discount, a pension scheme, and an extensive package of collective insurances.
• Annual “Moments that matter day”: an extra day off that you can use on a day that has a special meaning for you.
• The chance to continuously learn and develop, both professionally and personally. Through our WE Academy, for example, we offer a variety of training and development opportunities to help you excel.
• Discount on your sports subscription, participation in bootcamp and/or boxing classes at a reduced rate, and free fruit at our headquarters.
• Team outings, BBQs, events and more!