Growth-Driven Online Category Manager

WE Fashion; Utrecht; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Salary aligned to experience

Travel allowance

25 vacation days

8% holiday allowance

Shop discount

Pension scheme

Insurance package

Moments that matter day

WE Academy

Fitness discounts

Free fruit

Team events

Job summary

WE Fashion is seeking an Online Category Manager to drive commercial performance for WEfashion.com. You will translate data, customer insights, and market developments into concrete optimizations that boost conversion and revenue while enhancing the online customer experience.

You will analyze KPIs, prioritize opportunities, and collaborate with Buying, Merchandising, Marketing, and other E-commerce colleagues to align assortment, content, and campaigns.

Qualifications

• Experience analyzing commercial data and translating insights into actions.
• Ability to work with KPIs like conversion, revenue, traffic, and product performance to drive results.
• Comfort working with multiple stakeholders and translating opportunities into improvements across the online journey.
• Knowledge of SFCC, Contentsquare, and Excel; familiarity with A/B testing, web analytics, personalization, and AI is a plus.

Responsibilities

• Analyze KPIs (conversion, revenue, traffic, product performance) and turn insights into optimization initiatives.
• Set priorities for categories and own the results, coordinating with Buying, Merchandising, Marketing and E-commerce teams.
• Develop data-driven hypotheses and test them with the BSI team to drive online growth.
• Contribute to personalization, AI, and technical optimization to improve the customer journey and conversion.
• Lead and manage one E-commerce Merchandiser to support growth ambitions.
• Report to the Digital Trade Manager within the Digital Trade team.

Skills

E-commerce knowledge

Data analysis

KPI tracking

Stakeholder management

Tools

Salesforce Commerce Cloud

Contentsquare

Excel

Job description

WE Fashion is seeking an Online Category Manager to drive commercial performance for WEfashion.com. You will translate data, customer insights, and market developments into concrete optimizations that boost conversion and revenue while enhancing the online customer experience.

You will analyze KPIs, prioritize opportunities, and collaborate with Buying, Merchandising, Marketing, and other E-commerce colleagues to align assortment, content, and campaigns.