New Category Marketing Director, Europe

Adams Multilingual Recruitment; Amstelveen; On-site; EUR 180,000 - 220,000; Full time

Benefits offered by this job

25 days holiday per year

1-year direct contract to start with

International working environment

Job summary

Adams Multilingual Recruitment is partnering with a fast-growing international food company to appoint a New Category Marketing Director Europe, based in Amstelveen, with 5 days onsite. You will lead development and growth of new product categories across Europe while the flagship product remains central to the business.

You will identify growth opportunities, build category strategies, drive NPD, and manage end-to-end commercialisation in collaboration with HQ, European sales teams, retailers

Qualifications

• Master's degree or MBA in Marketing, Business Administration, Food Science, Economics, or related field.
• Minimum 15 years of progressive experience in FMCG Food, food manufacturing, category management, innovation, product marketing, or commercial strategy.
• Able to commute 5 days onsite to the Amstelveen office.
• Proven experience leading category development and new product launches across multiple European markets.
• Experience working in international and multicultural environments.
• Professional fluency in English.

Responsibilities

• Develop and execute a long-term European category expansion strategy aligned with the company's global vision.
• Identify high-potential growth categories, consumer trends, and market opportunities across Europe.
• Build business cases and category roadmaps for market entry and expansion.
• Evaluate market attractiveness, competitive landscapes, pricing opportunities, and profitability potential.
• Partner with headquarters to align global innovation pipelines with European market needs.
• Lead the European NPD process from concept generation through commercialisation.
• Translate consumer and customer insights into successful product concepts.
• Coordinate cross-functional product launches with R&D, Supply Chain, Quality, Regulatory Affairs, Sales, and Marketing.
• Ensure new products meet European consumer preferences, regulatory requirements, and retailer expectations.
• Own category P&L performance and ensure sustainable, profitable growth.
• Develop pricing, margin, and profitability strategies for new product categories.
• Build financial forecasts, business cases, and investment proposals.

Skills

Category management

New product development

Strategic marketing

P&L management

Leadership

Stakeholder management

English fluent

Education

MBA or Master's in Marketing

Job description

Adams Multilingual Recruitment is partnering with a fast-growing international food company to appoint a New Category Marketing Director Europe, based in Amstelveen, with 5 days onsite. You will lead development and growth of new product categories across Europe while the flagship product remains central to the business.

You will identify growth opportunities, build category strategies, drive NPD, and manage end-to-end commercialisation in collaboration with HQ, European sales teams, retailers