Monetization Growth Specialist (Subscriptions & Ads)

Air Apps; Amsterdam; On-site; EUR 71,000 - 133,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Health and Life Insurance

Transportation Budget

Coverflex benefits package

Childcare support

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free at the hub

Job summary

Air Apps is looking for a Monetization Specialist to scale monetization across its mobile app portfolio. You will own subscription and ad strategies, design paywalls, optimize pricing, and lead experiments to maximize revenue while preserving user experience.

Collaboration with product, design, and engineering is essential to drive growth and ensure compliance with Apple policies. You will analyze data, build segmentation, and model financial outcomes to inform decisions.

Qualifications

• 4+ years of mobile app monetization experience.
• Strong understanding of in-app purchase systems, paywalls and pricing models.
• Experience with ad monetization platforms (AdMob/IronSource/AppLovin) and A/B testing tools.

Responsibilities

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Skills

Mobile monetization

Subscriptions

Ad revenue

A/B testing

App Store Connect

Apple policies

Analytics

Cross-functional collaboration

Tools

AdMob

IronSource

AppLovin

Experimentation tools

Job description

Air Apps is looking for a Monetization Specialist to scale monetization across its mobile app portfolio. You will own subscription and ad strategies, design paywalls, optimize pricing, and lead experiments to maximize revenue while preserving user experience.

Collaboration with product, design, and engineering is essential to drive growth and ensure compliance with Apple policies. You will analyze data, build segmentation, and model financial outcomes to inform decisions.