Media Strategy Director

Merkle Italia; Amsterdam; On-site; EUR 120,000 - 160,000; Full time

Job summary

Time in Amsterdam seeks an experienced Global Media Lead to shape media strategy across an international business. You will align brand, digital, retail and partnerships, creating practical standards and training to raise planning capabilities.

You will collaborate with marketing, insights and procurement to drive consistent, data-driven decisions worldwide. You will lead forums, engage regional teams, and build trusted relationships across global media and agency partners, delivering measurable

Qualifications

• Significant experience in media, marketing or communications within a consumer-facing business or agency.
• Experience working across countries and influencing global, regional and local teams.
• Strong knowledge of media planning, digital channels, audience insight, measurement and optimization.
• Track record of improving standards, processes and agency performance.
• Excellent communication, presentation and relationship-building skills.
• Ability to lead complex projects, manage change and influence senior stakeholders.
• Collaborative, practical and adaptable with interest in media innovation and continuous improvement.

Responsibilities

• Shape global media strategy and help define a consistent way of working across markets.
• Bring global, regional and local teams together around shared priorities and standards.
• Ensure media plans support brand, customer and commercial goals.
• Create tools, guidance and training to improve media planning and delivery.
• Lead forums, learning sessions and knowledge sharing across the international media community.
• Manage agency partnerships with procurement on reviews, contracts and performance standards.
• Establish clear roles, processes and expectations across agency relationships.
• Coach and develop direct reports and support the wider media community.

Skills

Global media

Cross-country work

Media planning

Measurement & optimisation

Executive communication

Project leadership

Stakeholder management

Job description

Job Description: We are looking for an experienced Global Media Lead to help shape how media is planned, delivered and measured across an international business. You will lead the development of a more connected approach that brings together brand, digital, retail, partnerships and consumer engagement. Working across marketing, consumer insights, digital, commercial teams and agency partners, you will create practical planning standards, improve collaboration and help teams make better decisions using audience insight and performance data. This is an opportunity to influence media strategy at a global level, build strong international partnerships and deliver measurable improvements in effectiveness and capability.

*This will be a secondment role in-house with the client.

What You’ll Do:

• Shape global media strategy
• Help define and deliver a global media strategy and consistent ways of working.
• Bring global, regional and local teams together around shared priorities and clear standards.
• Ensure media plans support wider brand, customer and commercial goals.
• Raise standards and build capability Create practical guidance, tools and training that improve media planning and delivery.
• Support regional media leaders as they introduce consistent standards across markets.
• Connect and engage teams Build trusted relationships with media and marketing teams around the world.
• Lead forums, learning sessions and knowledge sharing across the international media community.
• Encourage collaboration and the exchange of effective ideas between markets.
• Manage agency partnerships Work with media agencies to improve consistency, quality and results.
• Partner with procurement on agency reviews, contracts, scopes of work and performance standards.
• Establish clear roles, processes and expectations across agency relationships.
• Lead and develop others Coach and develop your direct report and support colleagues across the wider media community.
• Help create a collaborative, high-performing and forward-looking culture.

Key Priorities

• Introduce a clear global approach to media planning, governance and decision making.
• Improve collaboration between marketing, insights, commercial, regional and local teams and agency partners.
• Create an integrated planning approach across paid media, partnerships, creators, retail and consumer experiences.
• Develop practical learning programmes, tools and guidance for international teams.
• Establish clear measures of media effectiveness and use results to improve future plans.
• Provide senior leaders with clear updates on progress, adoption and business impact.

What Success Looks Like After 12 Months

Priority markets are using a consistent approach to media planning and delivery. Teams have clear guidance, tools and training to support effective decisions. Agency relationships are governed by clear expectations and performance measures. Media planning is more consistent, collaborative and informed by evidence.

What We’re Looking For:

• Significant experience in media, marketing or communications, gained within a consumer-facing business or agency.
• Experience working across countries and influencing global, regional and local teams.
• Strong knowledge of media planning, digital channels, audience insight, measurement and optimisation.
• A track record of improving standards, processes and agency performance.
• Excellent communication, presentation and relationship-building skills.
• The ability to lead complex projects, manage change and influence senior stakeholders.
• A collaborative, practical and adaptable approach, with a strong interest in media innovation and continuous improvement.

Location: Amsterdam

Brand: Time

Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.