Senior SEO/GEO Specialist

Merkle Italia; Amsterdam; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work 60/40

Lunch provided

Pension scheme

Amsterdam office

Job summary

Dentsu’s Search team in Amsterdam is seeking a Senior SEO Specialist to lead client accounts, shape SEO strategy, and driving AI-enhanced solutions. You will mentor junior staff, turn insights into actionable recommendations, and contribute to innovative services for international brands.

You will work within a collaborative team of SEO experts, balancing strategic planning with hands-on execution, and you will present outcomes to clients while driving knowledge sharing across the network.

Qualifications

• 3+ years of relevant experience.
• Degree from HBO/WO required or equivalent.
• Fluent English and strong communication skills.

Responsibilities

• Set up multi-market SEO strategies.
• Define goals and KPIs for client accounts.
• Monitor results and achieve targets.
• Lead accounts with multiple specialists.
• Use LLMs to optimize workflows.

Skills

SEO expertise

Team leadership

Client management

AI/LLMs

Education

HBO/WO degree

Tools

LLMs (AI)

Job description

Job Description: Do you want to shape the future of SEO and GEO by building smart solutions that integrate AI and automation? Are you excited about combining technical SEO expertise with innovative technologies to create tools that make our work faster, smarter, and more impactful? Then please read on! Dentsu’s Search team is looking for a new Senior SEO specialist with an affinity for smart AI implementations. A pioneer who dares to innovate, experiment and helps in building smart solutions for the team and for clients. We work for large (inter)national brands such as KLM, Danone, and Audemars Piquet. Our goal is to improve their business performance by delivering top-notch SEO strategies and execution. We are looking for someone with experience in the SEO field, specifically with an affinity for AI, to take the services we offer to a next level.

You will be part of a young, ambitious, and talented team of 13 SEO specialists.

The role

Your primary goal will be to improve the organic visibility of our clients and lead large client accounts. As a Senior SEO specialist, you will manage a client team, define the strategy, delegate activities, and monitor deadlines. We are looking for someone who has experience with all aspects of SEO. You know how to convert insights into recommendations in the areas of technical, content, and authority. Additionally, you will train junior and mid-level specialists by sharing knowledge and case studies. Finally, you contribute to the innovation of our core deliverables and services we offer to our clients.

What will you do?

• Setting up complete (multi-market) SEO strategies;
• Setting goals and KPIs;
• Monitoring results and achieving targets;
• Managing and leading accounts with multiple specialists;
• Use LLMs to optimize and automate workflows;
• Identify needs and optimization opportunities for clients;
• Creating proposals and providing support in pitches;
• Preparing and delivering client presentations;
• Guiding the implementation of optimizations;
• Assigning tasks and guiding junior and mid-level team members;
• Measuring and analyzing results based on proposed activities;
• Assisting with internal innovative projects and products;
• Sharing knowledge internally and externally.

Who are you?

• You have a passion for SEO;
• You are proactive and take responsibility;
• You are good at problem-solving and have strong analytical skills;
• You have persuasiveness and an articulate ideas well;
• You have strong communication skills in English;
• You are a strong project manager and have control over your time allocation;
• You are curious, eager to learn, and ambitious;
• You hold a degree from a university of applied sciences (HBO) or a research university (WO);
• You have 3+ years of relevant experience.

What does dentsu offer?

• Enthusiastic, ambitious colleagues and a positive work atmosphere;
• Working with the best specialists in our field;
• Good development and growth opportunities;
• Possibilities for diversification into areas such as PPC, automation, or other disciplines within the network;
• An environment that prioritizes knowledge development and mutual improvement;
• 30 daysof annual leave (27 flexible and 3 fixed days provided by dentsu);
• A day off volunteering;
• Pension scheme;
• Working from our office in Amsterdam & remotely (60% office, 40% remote);
• Healthy,fully catered lunch;
• And more -we'llbe happy to tell you about it in a conversation.

Who will you be working with?

We are a Search team of 29 SEA specialists and 13 SEO specialists. We celebrate success together but also share our challenges. We value transparency, being yourself, helping each other, and above all, we are a committed team that has each other's best interests at heart. At dentsu, we believe that diversity stimulates innovation. Everyone is welcome, regardless of background, gender, or field of study, and that mindset is reflected in how we work together every day. Teambuilding and sociability are very important to us. We like to end the week with music on our rooftop terrace, spend time together volunteering as a team, organize various activities, and participate in sports events such as the Adfocup and the Dam‑to‑Dam run. If you are interested but don't fully recognize yourself in every specification, don't let that discourage you. It's primarily a wishlist.

#LI-CK1 #LI-Hybrid

Location: Amsterdam

Brand: Dentsu Media

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

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