Measurement Consultant - Creative Engineering

Publicis Groupe ANZ; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Dog-friendly office

Terrace and bar on the 6th floor

Tasty lunches and drinks

Work Your World Program

Bike plan

Job summary

Publicis Groupe Amsterdam is seeking a Measurement Consultant to scale Creative Engineering across client accounts. You will shape measurement strategies, define data sources, taxonomy, and dashboards, working with client stakeholders and Publicis data/tech teams to drive evidence-based decisions.

You will translate complex data into actionable insights, bridging creative, media, analytics, and production teams, with a focus on scalable measurement capabilities and strong English communication.

Qualifications

• 4–6 years of experience in digital advertising analytics, marketing effectiveness, ad-tech operations, or a structured data consulting role.
• Proven ability to design or manage standardized naming conventions and asset taxonomies across media or creative platforms.
• Experience building data structures, definitions, and pipelines from scratch in fragmented environments.
• Hands-on experience with raw performance and creative data from platforms like Meta, Google, TikTok, DV360, and tools such as CreativeX, Neurons, Vidmob.
• Strong consulting and data storytelling skills for translating outputs into recommendations for senior stakeholders.
• Ability to connect technical teams with non-technical groups across client work.
• English fluency, both written and spoken; Dutch is a plus.

Responsibilities

• Shape account-specific measurement approaches by translating client goals into KPI priorities and roadmaps.
• Define tools, platforms, data sources, and foundational work for scalable creative-effectiveness analysis.
• Build and standardize creative taxonomies, metric definitions, and calculation logic.
• Identify data gaps and coordinate with technology and data owners to improve quality and adoption.
• Translate stakeholder needs into analytical deliverables and dashboard-ready inputs.
• Act as a connector between client strategy, analytics, data/tech, production, and Creative Engineering to turn insights into action.

Skills

Digital advertising analytics

Data storytelling

Stakeholder communication

SQL

Excel

English communication

Tools

CreativeX

Neurons

Vidmob

Job description

Publicis Groupe Amsterdam is seeking a Measurement Consultant to scale Creative Engineering across client accounts. You will shape measurement strategies, define data sources, taxonomy, and dashboards, working with client stakeholders and Publicis data/tech teams to drive evidence-based decisions.

You will translate complex data into actionable insights, bridging creative, media, analytics, and production teams, with a focus on scalable measurement capabilities and strong English communication.