Measurement Consultant, Creative Engineering

Publicis Groupe; Amsterdam; Hybrid; EUR 75,000 - 105,000; Full time

Benefits offered by this job

Dog-friendly office

Terrace and bar on site

Free lunches

Job summary

Publicis Groupe is seeking a Measurement Consultant to shape account-specific measurement approaches and build a scalable creative engineering capability. You will translate client goals into KPI priorities, design data pipelines, and standardize taxonomies across accounts.

You will collaborate with client stakeholders, Publicis data/tech teams, and production partners to ensure data is structured, measurable, and actionable, enabling faster, evidence-based decisions across creative and media

Qualifications

• Experience in digital advertising analytics or marketing effectiveness.
• Ability to design and enforce standardized naming and taxonomies.
• Track record of building data structures and pipelines from scratch.
• Experience sourcing raw performance data from major platforms and tools.

Responsibilities

• Translate client goals into KPI priorities and measurement roadmaps.
• Define tools, data sources, and work needed for scalable analysis.
• Build standardized taxonomies and metric definitions across accounts.
• Identify data gaps and coordinate with cross-functional teams to improve data quality.
• Convert stakeholder needs into analytic deliverables and dashboards.

Skills

Digital analytics

Data storytelling

KPI frameworks

Consulting skills

Stakeholder communication

English fluency

Tools

CreativeX

Neurons

Vidmob

Meta Ads

Google Ads

DV360

Tableau

Power BI

Looker Studio

Job description

Publicis Groupe is seeking a Measurement Consultant to shape account-specific measurement approaches and build a scalable creative engineering capability. You will translate client goals into KPI priorities, design data pipelines, and standardize taxonomies across accounts.

You will collaborate with client stakeholders, Publicis data/tech teams, and production partners to ensure data is structured, measurable, and actionable, enabling faster, evidence-based decisions across creative and media