Mass Affluent Segment Marketer - Hybrid & Growth

ING; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Salary tailored to your qualities

Full time position (40-hour week)

24-27 vacation days

Pension scheme

13th month salary

Individual Savings Contribution (BIS)

8% Holiday payment

Hybrid working

Personal growth and challenging work

Informal working environment

Job summary

ING seeks an experienced AFFLUENT Segment Marketer to translate market and customer insights into innovative propositions for the mass affluent segment. You will drive segmentation, manage propositions, and coordinate with tribes and adjacent teams to enhance the daily banking and mobile-led experience for 8 million customers.

You bring hands-on execution, data-driven decision making, and strong stakeholder management in a large organization. Fluency in Dutch and English is required.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• Experience as a marketer, consultant, product manager or customer journey expert.
• Hands-on mentality with stakeholder management experience.
• Deep knowledge of savings and investments products is advantageous.
• Commercial mindset and data-driven decision making.
• Strong communication and collaboration skills across large organizations.
• Proficiency in Dutch and English (spoken and written).

Responsibilities

• Translate market and customer insights into innovative, distinctive propositions.
• Market and implement propositions, measuring impact and iterating.
• Lead segment marketing, proposition development and cross‑team collaboration.

Skills

Marketing experience

Customer journey

Stakeholder management

Data-driven decisions

Dutch & English fluency

Education

Bachelor’s or Master’s degree

Job description

ING seeks an experienced AFFLUENT Segment Marketer to translate market and customer insights into innovative propositions for the mass affluent segment. You will drive segmentation, manage propositions, and coordinate with tribes and adjacent teams to enhance the daily banking and mobile-led experience for 8 million customers.

You bring hands-on execution, data-driven decision making, and strong stakeholder management in a large organization. Fluency in Dutch and English is required.