Acquisition & Value Propositions — Customer Journey Expert

ING; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Salary tailored to experience

40-hour workweek

25–28 vacation days

Pension scheme

13th month salary

3.5% IS Savings Contribution

8% holiday allowance

Growth opportunities

Hybrid work environment

Job summary

ING is seeking a Customer Journey Expert Acquisition & Value Propositions in Amsterdam to drive onboarding, activation and early value for Private Individuals segments. You’ll translate customer insights into practical improvements across journeys and campaigns, working with Daily Banking, Marketing, Channels, Data and Operations.

You’ll lead data-driven experiments, optimise campaigns and provide stakeholder-ready recommendations to grow New2Bank inflow and conversions.

Qualifications

• Bachelor’s or Master’s degree in customer journey management, marketing, proposition development, digital sales or product optimisation.
• Strong analytical skills and ability to translate data into practical improvements.
• Customer-focused and commercially driven with a passion for seamless experiences.
• Ability to structure work, manage dependencies and deliver clear actions.

Responsibilities

• Analyse customer behaviour, market developments and journey performance to identify opportunities for acquisition and PMC conversion.
• Translate insights into concrete onboarding, activation and value propositions by segment.
• Design, coordinate and optimise campaigns that support New2Bank inflow and early activation.
• Set up experiments, monitor performance and learnings to improve conversion and engagement.
• Prepare clear recommendations for stakeholders based on data and priorities.
• Contribute to KPI delivery including inflow, segment growth and conversion to PMC.

Skills

Analytical skills

Customer journey management

Data-driven decision making

English and Dutch fluency

Education

Bachelor’s or Master’s degree in relevant field

Job description

ING is seeking a Customer Journey Expert Acquisition & Value Propositions in Amsterdam to drive onboarding, activation and early value for Private Individuals segments. You’ll translate customer insights into practical improvements across journeys and campaigns, working with Daily Banking, Marketing, Channels, Data and Operations.

You’ll lead data-driven experiments, optimise campaigns and provide stakeholder-ready recommendations to grow New2Bank inflow and conversions.