AFFLUENT Segment marketer

ING; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Salary tailored to your qualities

Full time position (40-hour week)

24-27 vacation days

Pension scheme

13th month salary

Individual Savings Contribution (BIS)

8% Holiday payment

Hybrid working

Personal growth and challenging work

Informal working environment

Job summary

ING seeks an experienced AFFLUENT Segment Marketer to translate market and customer insights into innovative propositions for the mass affluent segment. You will drive segmentation, manage propositions, and coordinate with tribes and adjacent teams to enhance the daily banking and mobile-led experience for 8 million customers.

You bring hands-on execution, data-driven decision making, and strong stakeholder management in a large organization. Fluency in Dutch and English is required.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• Experience as a marketer, consultant, product manager or customer journey expert.
• Hands-on mentality with stakeholder management experience.
• Deep knowledge of savings and investments products is advantageous.
• Commercial mindset and data-driven decision making.
• Strong communication and collaboration skills across large organizations.
• Proficiency in Dutch and English (spoken and written).

Responsibilities

• Translate market and customer insights into innovative, distinctive propositions.
• Market and implement propositions, measuring impact and iterating.
• Lead segment marketing, proposition development and cross‑team collaboration.

Skills

Marketing experience

Customer journey

Stakeholder management

Data-driven decisions

Dutch & English fluency

Education

Bachelor’s or Master’s degree

Job description

AFFLUENT Segment marketer

As the biggest mobile-led bank of the Netherlands, ING has the ambition to create a superior customer experience for all customers. One of the segments that is growing and always in motion is the mass affluent segment. At ING, we aspire to create an unparalleled customer experience for this segment. Therefore, we are in search of an accomplished segment marketer with profound knowledge in marketing propositions, along with substantial experience in implementing marketing strategies tailored to specific customer segments. We seek someone with a passion for continuous learning and growth, capable of assessing potentials, needs, and customer journeys, validating assumptions, and transforming customer insights into innovative opportunities and realize propositions.

Your team

You will work in the Tribe Daily Banking & Mobile-Led, one of the largest tribes within the domain of Private Individuals in The Netherlands. Being responsible for the daily banking needs of nearly 8 million customers, this Tribe is the beating heart of the bank.

You will work directly together with other marketeers in the Daily Banking & Mobile-Led Tribe. Furthermore, you will cooperate with different teams within and outside of the Tribe. For example, Savings, Investments and Acquisition.

How to succeed

As a mass affluent segment marketeer, you are not only a strategic thinker, but also a driver of execution. You know how to translate market and customer insights into innovative and distinctive propositions and how to market them. In this, you create continuous improvement cycles by experimenting, learning and adjusting by yourself.

Are you enthusiastic about analyzing, implementing, and measuring the impact of initiatives? Do you possess groundbreaking ideas for developing and optimizing our expat proposition for diverse target groups? Do you experience in segment marketing, proposition development, and implementation in a complex professional environment? And do you possess an entrepreneurial spirit to drive change? Then we want you on our team!

About you

You bring:

• A bachelor’s or master’s degree
• Relevant experience as a marketer, consultant, product manager or customer journey expert. Experience with service and experiment design is a big advantage.
• Hands-on mentality
• In-depth knowledge of the savings & investments products
• A commercial attitude and drive to make an impact
• Strong problem-solving skills and the ability to make decisions based on data and facts
• Experience with stakeholder management in large organizations
• Excellent communication and collaboration skills and knowledge on how to deal well with different interests and stakeholders
• Proficiency in Dutch (also writing) and English is a must.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.

• A salary tailored to your qualities and experience
• Full time position (40-hour week)
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% Holiday payment
• Hybrid working to blend home working for focus and office working for collaboration and co-creation
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues