Marketing Web Developer (Webflow)

GoodHabitz; Utrecht; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Flexible work & tools

Laptop provided

Growth & development resources

Mental coaching

Diverse & inclusive teams

Team-building events

Annual Do-Good Day

Pension & insurance

Job summary

GoodHabitz in the Netherlands is seeking a senior Webflow-focused developer to own end-to-end Webflow builds, from structure to performance.

You'll work in a hybrid setup at Eindhoven HQ, collaborating with the Website Platform Owner and Digital Experience team to deliver marketing campaigns on time and with measurable conversions. You should translate marketing briefs into pixel-perfect builds, ensure accessibility, SEO, and WCAG compliance, and advocate for performance in design discussions.

Qualifications

• 5+ years of web development experience with hands-on Webflow exposure.
• Ability to translate marketing briefs into pixel-perfect builds with strong coding standards.
• Experience with multilingual website builds and CMS localization strategies.

Responsibilities

• Own the Webflow build end-to-end, including structure, components and performance.
• Maintain a clean, scalable Webflow project with DRY principles and sensible naming.
• Monitor site speed and technical SEO, applying Core Web Vitals best practices.
• Build for accessibility and WCAG compliance across pages and components.
• Collaborate with the Website Platform Owner and marketing stakeholders to ensure timely delivery.
• Advocate for performance in design discussions and manage technical debt proactively.
• Keep up-to-date with Webflow updates and test new capabilities.
• Integrate AI tools to speed up build, QA and maintenance while keeping code accountable.

Skills

Webflow

CSS architecture

Multilingual websites

Technical SEO

WCAG accessibility

GSAP animations

Figma

Marketing briefs

AI tools integration

Code accountability

Tools

Webflow

Claude

Make.com

GSAP

Figma

Job description

This role sits within the marketing department, not with product / engineering. You'll work alongside the Website Platform Owner, Digital Experience Specialist and the wider digital experience team, so you should be comfortable with campaign deadlines, marketing briefs and stakeholders who think in terms of conversions and content.

This is a hybrid role based at our Eindhoven HQ, typically 2 days per week in the office.

Role responsibilities:

• Own the Webflow build. Take end-to-end ownership of the build, maintenance and site structure, in alignment with the Website Platform Owner who holds overall responsibility for site performance.
• Keep the project clean. Maintain a tidy Webflow project, caring about structure, class naming and component choices, and how they affect performance and long-term maintainability.Write DRY, maintainable and scalable code, and leverage existing components and utilities rather than introducing unnecessary new code.
• Monitor performance. Track site speed and technical SEO, applying performance best practices from the start and addressing issues as they arise.Practical knowledge of Core Web Vitals and how to optimize for them.
• Build for accessibility. Keep WCAG standards in mind so the site is usable for everyone.
• Use AI and automation. Use tools like Claude and Make.com to speed up build, QA and maintenance work.Ship code you can fully explain and stand behind, not AI‑generated code you don't understand.
• Take ownership of quality. Proactively flag technical debt, bugs and issues rather than waiting for direction.
• Consider how development and design choices affect crawlability, including for AI crawlers, and advocate for performance in design discussions,with the Website Platform Owner available to escalate concerns or handle stakeholder pushback when needed.
• Stay current with Webflow. Keep up with platform updates and new features. Test and pilot new Webflow capabilities as they release.

This role is for you if you have:

• 5+ years of web development experience, with at least 1-2 years of recent hands‑on production experience in Webflow
• Familiarity with structured CSS architecture frameworks (e.g., Client-First) and scalable class naming
• Experience with multilingual website builds and how localization affects CMS structure and page architecture
• Understanding of technical SEO/AEO and how build choices affect crawlability and search performance
• Working knowledge of WCAG accessibility standards
• Experience with animation libraries (e.g. GSAP) for smooth, performant motion
• Experience working directly from marketing briefs, not just specs from a lead developer
• Experience or clear motivation to work in a marketing-driven environment — understanding that priorities, timelines and success metrics look different from product engineering
• Figma fluency, able to work from design files and translate them into pixel‑accurate builds
• Active interest in the Webflow platform roadmap and a habit of keeping up with new features
• A clear, intentional approach to integrating AI tools into your daily workflow, backed by sound judgment and code accountability.

If you meet most of these, we'd still love to talk. We know this combination is rare.

This role is not for you if:

• You'd rather execute tickets than set technical standards. This role means owning quality and direction, not waiting for direction.
• You prefer waiting to be told about issues rather than proactively flagging technical debt and bugs.
• You're looking for a purely visual design role. This one requires equal care for what's under the hood: structure, performance and maintainability.
• You're a developer who has never worked in a visual CMS builder and would prefer to keep coding in an editor full-time. The majority of this role is hands‑on in Webflow.
• You're a no‑code or low‑code specialist without a solid web development foundation.
• You'd rather work from fixed specs than engage directly with marketing stakeholders and briefs— or you prefer the structure of a product engineering team over the pace and flexibility of a marketing department.
• You'd ship AI‑generated code you cannot fully explain and stand behind.

Who we are:

Welcome to GoodHabitz, one of the fastest-growing international EdTech companies in Europe. Our mission? To make learning as accessible, engaging, and fun as binge‑watching your favorite series, scrolling through your feed, or watching your team score a winning goal.

We create unique online training experiences available in 10 countries, all produced in‑house at the GoodHabitz Studios. That's exactly where you'll land: a multidisciplinary team of educational designers, writers, graphic designers, video creatives, and creative producers who turn learning science into experiences people actually want to use.

What we offer:

Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

• Paid time off – 25 days holiday.
• Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
• Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
• Mental coaching – support from our partner, to keep your mind in top shape.
• Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
• Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
• Annual Do‑Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
• Pension & insurance – disability and pension coverage for your long‑term security.

GoodHabitz empowers organizations and their employees by making accessible learning engaging, fostering personal growth, and driving innovation for a successful future.