Marketing Specialist

Bonapi; Netherlands; Hybrid; EUR 36,000 - 60,000; Full time

Benefits offered by this job

Job-specific training

Professional development

Hybrid work opportunities

Overtime possible

Job summary

Bonapi in the Netherlands is looking for a Marketing Specialist to develop the Bonapi brand and market vocational training courses. The role blends content creation, social media, and performance campaigns to attract learners and collaborate with the sales team.

You will manage social channels, create course content, newsletters, simple visuals, support Google/Meta ads, SEO, and landing pages with the IT team.

Qualifications

• Experience in digital marketing
• Ability to create content for websites and social media
• Comfort with data and performance metrics

Responsibilities

• Manage Bonapi’s social media channels
• Create content related to courses and workplace safety
• Prepare articles, newsletters and marketing materials
• Create simple graphics and video content
• Support Google Ads and Meta Ads campaigns
• Assist SEO activities and optimize training-related website content
• Prepare materials for lead generation campaigns
• Collaborate with sales on the marketing funnel
• Coordinate with IT on landing pages
• Analyze key marketing KPIs

Skills

Content marketing

Social media

SEO

Analytics

Tools

Google Ads

Meta Ads

Google Analytics

Job description

# Marketing Marketing SpecialistDeveloping the Bonapi brand and marketing vocational training courses: content marketing, social media, advertising campaigns, SEO and collaboration with the sales team.Location: Netherlands / hybridHours: 40 hours a week## About the roleWe are looking for a marketing specialist to help develop the Bonapi brand and market vocational training courses in the Netherlands. The role combines content marketing, social media, advertising campaigns, SEO and collaboration with the sales team.## Responsibilities* managing Bonapi’s social media channels* creating content related to courses, vocational training and workplace safety* preparing articles, newsletters and marketing materials* creating simple graphics and video content* supporting Google Ads and Meta Ads campaigns* supporting SEO activities and optimizing training-related website content* preparing materials for lead generation campaigns* working with the sales team on the marketing and sales funnel* working with the IT team on landing pages* analyzing key marketing KPIs## Who we are looking for* experience or practical knowledge of digital marketing* ability to create content for websites and social media* basic knowledge of SEO, paid advertising or analytics will be an advantage* creativity combined with a focus on measurable results* good organizational skills and the ability to work independently* interest in using AI and automation in marketing## What we offer* Full-time position – 40 hours per week.* Work from Monday to Friday or Tuesday to Saturday, depending on the position and training schedule.* Possibility of working overtime, depending on current operational needs.* Personal and professional development through additional courses, training and qualifications.* Bonapi provides job-specific training and supports employees in obtaining the qualifications and certifications required for their role.* Opportunity to gain additional certificates and develop further job-related skills.* Opportunity to grow together with the expanding Bonapi organization.You do not need to have all the required qualifications when you start working with us. If you have the right experience, potential and willingness to develop, Bonapi can provide the training needed to prepare you for the role.