Brand & Content Marketer for Training Courses - Hybrid NL

Bonapi; Netherlands; Hybrid; EUR 36,000 - 60,000; Full time

Benefits offered by this job

Job-specific training

Professional development

Hybrid work opportunities

Overtime possible

Job summary

Bonapi in the Netherlands is looking for a Marketing Specialist to develop the Bonapi brand and market vocational training courses. The role blends content creation, social media, and performance campaigns to attract learners and collaborate with the sales team.

You will manage social channels, create course content, newsletters, simple visuals, support Google/Meta ads, SEO, and landing pages with the IT team.

Qualifications

• Experience in digital marketing
• Ability to create content for websites and social media
• Comfort with data and performance metrics

Responsibilities

• Manage Bonapi’s social media channels
• Create content related to courses and workplace safety
• Prepare articles, newsletters and marketing materials
• Create simple graphics and video content
• Support Google Ads and Meta Ads campaigns
• Assist SEO activities and optimize training-related website content
• Prepare materials for lead generation campaigns
• Collaborate with sales on the marketing funnel
• Coordinate with IT on landing pages
• Analyze key marketing KPIs

Skills

Content marketing

Social media

SEO

Analytics

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Bonapi in the Netherlands is looking for a Marketing Specialist to develop the Bonapi brand and market vocational training courses. The role blends content creation, social media, and performance campaigns to attract learners and collaborate with the sales team.

You will manage social channels, create course content, newsletters, simple visuals, support Google/Meta ads, SEO, and landing pages with the IT team.